Tag: Reading Response 10

Reading Response 10 – RR

Its solution was to focus efforts of design on education and public service tasks that promoted the betterment of society. The designers propose a reversal of priorities in favor of more useful, lasting, and democratic forms of communication – a mind-shift away from product marketing and toward the exploration and production of a new meaning. They feel that their talents and skills should be towards helping society progress as we grow. It is also our responsibility as members of our industry to create positive changes within it. We must work to improve our stances on diversity, inclusion, working conditions, and employees’ mental health. Any party should deem failing to address these issues acceptable. We have a responsibility to bring awareness of the product and social issues that are affecting society.

They are rejecting prizes venture capital, profit, and scale over usefulness and resonance, demand a debilitating work-life imbalance of its workers; lack critical diversity in gender, race, and age; claim to solve problems but favor those of a superficial nature; treat consumers’ personal information as objects to be monetized instead of as personal property to be supported and protected, and refuse to address the need to reform policies affecting the jurisdiction and ownership of data. They are rejecting corporate goals for society’s needs.

Reading response # 10 EH

Reading response #10

Designers’ in occupation or absent mind made a rejoinder admirably by getting back to the essentials of their craft. Learning can be beneficial from an essential approach to design and the manifesto ‘‘First Things First 2020 (FTF2020)” is only the most recent example of the “ethical design” ideologues’ anti-design impulse. The manifestos are a condensed version of a deeply entrenched, pernicious, and elitist ideology.

Fast forward to the 1900s when posters became expression. During the 1940s, graphic design appeared in propaganda posters of the era. “We Can Do It” poster with Rosie the Riveter. Slogans were short, to the point, and added to a graphic that set the tone.

In about ten years, graphic design will become more immersive as the paper will become obsolete. All designs will be digital and have a website feel. Note that the designs will need layers to allow users to click deeper into designs, allowing people to sell products without pitching.

The consumerist culture that was purely concerned with buying and selling things and tried to highlight a Humanist dimension to graphic design theory. It was later updated and republished with a new group of signatories as the First Things First 2000 manifesto.

Ken Garland’s First Things First manifesto was written on the spur of the moment in 1963. Fourth version of the text is most urgent and powerful to date. Calls for a “reversal of priorities” among graphic designers, argues that less design effort should go into advertising.

It attracted and succeeded, but the alleged hypocrisy of a few signatories angered some readers. The second version was written by Adbusters with input from other interested parties. The response was unprecedented. Pentagram’s Michael Bierut crafted an elaborate visual riposte for I.D. Magazine. Many other magazines reprinted and debated FTF 2000, and translations reached legions of new readers.

In 1964, 22 visual communicators signed manifesto, calling for their skills to be put to worthwhile use and renew their manifesto in expectation that no more decades will pass before it is taken to heart. They propose a mind shift away from product marketing and toward the exploration and production of a new meaning.

In 2014, FTF’s 50th anniversary, Cole Peters launched a third version focused on design in the digital realm. First Things First has escaped and outgrown its creator and will continue to mutate. Its progeny, FTFT 2020, the first American version, blasts the reader with a checklist of urgent design goals. It covers the histories and ethics of design, as well as community-based initiatives and non-exploitative social relations.

The manifesto for FTF 2020 has a social justice component. Climate change vulnerability falls on the backs of racially and ethnically marginalized populations. “There can be no solution to climate change without social justice,” says Namita Dharia, one of FTF’s organizers. First Things First’s manifesto, FTF 2020, has attracted over 1,700 supporters. Designers who want a platform for action can follow a link to climatedesigners.org. The organizers present FTF as a “living document,” and supporters are adding their thoughts in a Google doc.

Reading Report 10 – EM

Design is the only universal way that we as designers can express the message we are trying to get across. communicate to people the information they need in the right way. It is also used to entertain and create cultural movements etc, and this is why it is so important that it is carefully carried out. Design should always be innovative and should be always evolving to adapt to the modern ways we are living in. The manifestos Ken Garland from 1964-2020 refer to similar ideas about using design to help the world be a better place and to further inform and create ways to communicate messages to the public. They also talk about how design should not be used for personal gain and is against the moral code of design. it should be to benefit the world not to gain profit from it by using the design capability to design harmful things for others for self-gain.

The manifesto that caught my attention the most was the 2020 one because it talks about the ways design has evolved and how it is affecting the field and what a big impact it is having on the world. We see how they talk about the way designers have been so wrapped up in this world of fast and speed design for commercial companies that we are forgetting the core values of what design should be. This is similar to one of the manifestos we read in class about how speed was the ultimate goal in order to become a new world. Because of this, we are harming the world and our society. The way we are designing is not being taken into consideration and this is dangerous for our future as a society and as a whole world.

Research response 10-JD

Joval Davis 5/9/22

Reading Response 10

 

Design is something that can benefit many people in different ways. Whether it is through the messages of the design or what the design is being used to promote. It is all-important and helps to get people to view things like race or pollution in new ways than they did before. It can open the eyes of the audience to new ideas. This is why the manifestos Ken Garland from 1964-2020 all talked about the same idea of designers using their designs to help benefit the people and the environment. It can be through creating designs to educate or creating designs to bring awareness to people about problems in the world. It also talked about rejecting the idea of design being used simply for the selfish gain of the designer or other people who want to use it to benefit their selfish desires. Like companies who use designers for self-products that are dangerous to people simply to get a profit.
Of all the manifestos and their ideas of what design should be and what it should not be the 2020 manifesto stood out to me. What stood out to me is the talk in the manifesto about all the bigger things that design can be used for. How it talked about how we should use design to support those in need and to help bring people closer together. This stood out to me because it is something that many designers due not think about. When you design sometimes you become focused simply on how you can benefit yourself and the person you’re creating for. We never really think about how we can use design to help the environment or bring attention to things that may ruin the lives of people and animals either now or in the future. This is something we never really think about but is something we needed to consider more when designing.
Technology change had a major effect on how the manifestos changed over time. The author of each manifesto experienced different types of technology of the year they were creating the manifesto. Such as the creation of the computer which did not exist in, 1964. They also expected too disasters and problems that came about before the creation of each manifesto. Such as the increase in the effects of climate change and the amount of effort being put to stop it. This affected how the authors believed design should be used too and what benefits it could bring to that year due to the changes in technology and problems that are going on during that year.

link to jouernal

https://docs.google.com/document/d/1ufiRlU6jqmV9-IoPXMyjYdsT9chQzoahpioB3i9wAlw/edit

 

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