Businesses are successful who execute their advertisement efficiently in today’s competitions and thinking. Many advertisers implement a well-developed rhetorical advertisement/commercial to stick out from the competition.
An example of a slogan everyone is familiar with is “I’m Loving It” from McDonalds. The “Pop Chip” advertisement above has all three ethos, Pathos, and Logos. But the interesting fact here I am going to explore how creatively they persuade the actual message.
https://docs.google.com/document/d/195P9nia_jaERWhTmyRXQhtMiiCWNJ2o8_BT6WnDksIg/edit
no access to paper
link corrected at the body.
The assignment:
Identify the linguistic message(s).
Identify the non-coded iconic messages.
Identify the coded iconic messages.
Identify the denotative and connotative aspects.
Explain if the signs are icons, indexes, or symbols.
Consider the cultural codes being conveyed in the advertisement.
Identify if polysemic signs, myths, or naturalization can be observed.
You mention hidden connotations, pathos, ethos, and logos, but I don’t see any of the required assessment in your paper.
We did not discuss Aristotle’s modes of persuasion in class.