Establishing a Personal Brand

My focus for the final project has shifted. While doing the activity of analyzing my media presence, I realized I didn’t have one. This led to the idea of documenting the creation of my personal brand. The brand I  am creating will be based on natural hair and my personal experiences. This ties closely in with my personal goal of becoming a professional natural hair and beauty blogger. My objective is to create a blog and media presence while document the evolution and productivity while following the rules of creating a personal brand.

The questions I will address in my research are:

  • What makes a successful brand?
  • How to establish a productive media presence?
  • How do I make people feel?
  • How do people benefit by working with me?
  • What words do others use to describe me?
  • How does multimodality influence my target audience?


As someone that has successfully learned to hide their media presence I will observe how personal branding works while integrating myself in several discourse communities. I will be using Tumblr, Twitter and WordPress throughout this  project.

Proposed Timeline:

Being that my goal is to track the growth of my personal brand, I  will be posting daily blogs, tweets, and posts to create a sense of accountability.

  • Sources:


Quick Sprout

Quint careers

Social Media Examiner



1 thought on “Establishing a Personal Brand

  1. Ashley, this is an incomplete proposal, and needs specifics about the new media composing experiments / deliverables, the specific week-by-week time, and the research. Please revise.

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