My focus for the final project has shifted. While doing the activity of analyzing my media presence, I realized I didn’t have one. This led to the idea of documenting the creation of my personal brand. The brand I am creating will be based on natural hair and my personal experiences. This ties closely in with my personal goal of becoming a professional natural hair and beauty blogger. My objective is to create a blog and media presence while document the evolution and productivity while following the rules of creating a personal brand.
The questions I will address in my research are:
- What makes a successful brand?
- How to establish a productive media presence?
- How do I make people feel?
- How do people benefit by working with me?
- What words do others use to describe me?
- How does multimodality influence my target audience?
As someone that has successfully learned to hide their media presence I will observe how personal branding works while integrating myself in several discourse communities. I will be using Tumblr, Twitter and WordPress throughout this project.
Being that my goal is to track the growth of my personal brand, I will be posting daily blogs, tweets, and posts to create a sense of accountability.