What’s So Special About a Meme?

This presentation will explore the meme. When tying this into the understanding of memes it all goes back to discourse communities. Memes are single ideas that together, connect entire discourse communities. Regardless of the chosen affinity, a well constructed meme “will be one that triggers the appropriate set of conceptual and emotional associations for a given audience within a given cultural context” (Wetherbee 2). The topoi, this connector contributes to the interaction across social media platforms. The meme connects users for Facebook to Instagram and Instagram to Twitter. Sites such as Tumblr, Reddit, and individual blogs in WordPress are a part of a larger idea.

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