Now that you have viewed this documentary, I want you to talk about your thoughts based on the questions below:
- One: From the perspectives of all the various creatives featured in the documentary, is the brief really necessary? Explain your reasoning.
- Two: Is a brief a set, fixed document? Explain your reasoning.
- Three: In the context of the video, what were the thoughts expressed about research and inspiration?
Add your commentary below in the comments.
1. The brief gives you background and insight to understand what information people are expected to take in. In a way, it’s making it digestible and more welcoming.
2. To me a brief is a conversation it’s never set in stone. So if anyone was to ever ask questions or evoke better ideas the bride could be edited and worked on.
3. Research and inspiration seem to go hand in hand. The video goes over how important it is to dream and have research flow from that. Making it easy and being part of the process of what makes an established project.
1 I believe the brief is necessary because it help you to focus on what you want to create.
2 the brief is not a fixed document. Because it is based on your ideas. And your ideas can change at any time.
3 In the video the thoughts were we need to listen to our clients and research is not just getting the information you need but you also have to go and interview your clients / people to understand them and their needs.