Week 1

Wed. 8/31

  • Meeting Info: Pearl 115
  • Topic: Orientation and course description: objectives, requirements, recommended texts, reading/homework expectations, grading and explanation of course projects. Exploring what Design Studio and design thinking is about.
  • Activities: Class introductions; discussion about using design for social impact and breakdowns of existing campaigns.
  • Due Dates: Next class 9/7

Week 2

Mon. 9/7

  • Meeting Info: Pearl 115
  • Topic: Reviewing SVA presentations; examining a process book and understanding industry terminology; introduction to Project Two/Two A
  • Activities: Breakout: Steps for a project plan; Tell Me About Concept and Creative Detective.
  • Due Dates: 9/14

Week 3

Mon. 9/14

  • Meeting Info: Pearl 115
  • Topic: Review HW; What is Messaging?; Learn about research techniques; using Mind Mapping and Defining the Problem to explore topics deeper
  • Activities: Mind Mapping + Defining the Problem; 5 Whys / Root Causes
  • Due Dates: 9/21

Week 4

Mon. 9/21

  • Meeting Info: Pearl 115
  • Topic: Understanding Empathy as a Tool; What is primary to secondary research?; What is ethnographic research?
  • Activities: Insight Statements, How Might We
  • Due Dates: 9/28

Week 5

Mon. 9/28

  • Meeting Info: Pearl 115
  • Topic: Review HW; Defining an Audience; What are personas?
  • Activities: Defining an Audience, Creating a persona, KWHL Table
  • PROCESS BOOK CHECK-IN
  • Due Dates: 10/12

Week 6

Mon. 10/12

  • Meeting Info: Pearl 115
  • Topic: Review HW; What is a pitch?; Creating a summary presentation report; What are creative briefs?
  • Activities: Journey Mapping, Creative Briefs
  • Due Dates: 10/19

Week 7

Mon. 10/19

  • Meeting Info: Pearl 115
  • Topic: Understanding how to create a concept, Part I; Visiting the Color Psychologist
  • Draft of midterm summary presentation outlines DUE
  • Activities: Critiquing Design (Constructively)
  • Due Dates: 10/26

Week 8

Mon. 10/26

  • Meeting Info: Pearl 115
  • MIDTERM: Research Summary Presentations
  • BONUS LECTURE: The Business of Design
  • PROCESS BOOK CHECK-IN
  • Due Dates: 11/2

Week 9

Mon. 11/2

  • Meeting Info: Pearl 115
  • Topic: Understanding how to create a concept, Part II; Understanding concept in Execution and Deliverables; How to Give a Presentation
  • First draft of Project Two / Two A
  • Due Dates: 11/9

Week 10

Mon. 11/9

  • Meeting Info: Pearl 115
  • Topic: Discussion and specs for final presentations of Project One
  • PROCESS BOOK CHECK-IN
  • Due Dates: 11/16

Week 11

Mon. 11/16

  • Meeting Info: Pearl 115
  • Activities: Group Discussion of Student Project and Process Books
  • PROCESS BOOK CHECK-IN
  • Due Dates: 11/23

Week 12

Mon. 11/23

  • Meeting Info: Pearl 115
  • Topic: Bonus Lecture – Pricing Your Work
  • Activities: How to Price Check Your Design Work
  • PROCESS BOOK CHECK-IN
  • Due Dates: 11/30

Week 13

Mon. 11/30

  • Meeting Info: Pearl 115
  • Activities: Group Discussion of Student Project and Process Books
  • PROCESS BOOK CHECK-IN
  • Due Dates: 12/7

Week 14

Mon. 12/7

  • Meeting Info: Pearl 115
  • Topic: Bonus Lecture – Getting Hired: Job Hunting
  • Activities: TDB
  • PROCESS BOOK CHECK-IN
  • Finals DUE of Project Two / Two A
  • Due Dates: 12/23

Week 15

Mon. 12/21

  • Meeting Info: Pearl 115
  • Topic: FINAL PRESENTATIONS

END OF SEMESTER.

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