Who have not seen those ADS of famous restaurants presenting delicious mouthwatering food along with some desserts that you canât resist to? Maybe you are one of those who own a cookbook filled with pictures of the food recipes inside that you cannot wait to prepare yourself. But how many times you have perfectly followed the recipe and the dish just doesnât come out like the one displayed in the picture? Maybe you missed a step, or maybe you didnât realize that the picture was just made to look that way. âThe Dirty Tricks of Food Photographersâ is an article that will open your eyes and help you learn that little secret behind those pictures of yummy dishes. Did you know that motor oil, spray deodorant and brown shoe polish are often used in order to get perfect food images? Just take a look at this article http://www.pixiq.com/article/food-photo-tricks
The Dirty Tricks of Food Photographers
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i would say that is borderline false advertising but then again think of how hard it would actually be for chefs to make it to perfection every single time. its kind of gross to think they use motor oil, spray deodorant, and brown shoe polish to make it look so gross. what would happen if someone ate it! thats a law suit waiting to happen. but as humans we have an eye for things to look beautiful and so by doing this ad companies only make what consumers want to see. to compare these photos to regular photos of food consumers would generally pick the one that has motor oil all over it
you are totally right, it’s all false advertising. everyone does it, if you would to look at a poster from Mcdonald’s sandwiches, the bread looks golden, with juicy patty, and with the perfect ration of sauce and condiments. But when you look at the real thing, it looks like a piece of meat stuck between two soggy buns.
Being a culinary professional, having a picture of a menu item in print or online somewhere that doesn’t accurately portal the actual meal served in the restaurant goes against everything we learn in Hospitality, and is blatant false advertising.
However big corporate chains like McD or Red Lobster, must use images like this as mediums for extending their menu offerings to new customers. This is because all chains for the most part serve the same food, having an image of beautiful Hamburg being advertised for McD is OK. This is because every McD must serve the same exact burger the same exact way. The many aspects of hospitlaity that make this difficult in non corporate restaurant is idea of variability is service and staff.