The second shoot was an improvement, after experimenting with different setups I finally found one I could expand on. I used the black plexiglass instead of the wood table , it gave the drum more life with the reflection underneath. I also started experimenting with some motion blur to show the model in action. Foe the next shoot I would like to get a few more angles with the setup from last week. I plan on using some of the color gels to make the shot lively and add another light for the model.

What Worked:

– Dramatic Lighting

– Model interaction with drum

– Quick setup time

–  Shot composition

Didn’t Work:

-Lighting on the drum

-Getting a full shot of the drum

Next Shoot:

– Position the model differently

– Try new lighting effects

-Experiment with color gels

-Try new back drop

Both poets took very different approaches to describe their driving experiences, in “she being Brand Brand” e.e. Cummings spoke about the joys of driving and having that first time experience with a car , Phillip Levine spoke on the effects that were taking place due to Detroit being a car produces city. Both poems take place in an area that is important to the poet. e.e. Cummings poem is much more descriptive than Phillip Levine’s when it comes to what it takes to get the car running and what parts are moving. “Coming Home , Detroit” driving experience is more aligned with the scenic view , the places and people he sees. I think the two points being expressed are “freedom’ and “destruction” .

The allegory of Plato’s cave is that we view things entirely different through pictures and real life. We can only see so much with our eyes but with photography a whole world is opened up allowing us to create new things and seeing places we have been to. In the reading Susan Sontag speaks about how viewing images changes our perception of the world, the more images we take in the more our ideas change. Photography allows us to create a library  in our head of what we think the world is.

I chose the Whole foods Market campaign shot by Charles Schiller. In this campaign the purpose is to show potential customers that the food being sold at Whole Foods is held to a high standard and healthy. I think the photos and text are very straightforward using clever text and clean photography. The shots taken by Charles make it feel as if these meals were at your home. I think anyone can relate to these images with the various food selections shown it can relate to all cultures. Not using people in the photos was very key in this ad campaign.

Charles shot all of the meals with an over the top view; I think this was done to make it seem first person. Every shot taken is very color but not because of the text used but the food colors make the shots very interesting to look at. I think this campaign is very simple but works anything over the top may have taken away from the message Whole Foods wants to give. The photos are cropped very nicely, everything is tight and nothing in the shot feels like it’s missing.

The photos in this campaign are both windows and mirrors. Almost everyone can relate to these images if they’ve ever eaten a meal. Although everyone’s meal may not look like this Whole Foods is trying to show you the possibility. Whole Foods is all about holding their products to the highest standard, what really brings the campaign together are the text overlay. Nothing in the campaign is unrealistic for anyone to achieve so that’s why I think it is both a mirror and window.