Phillip Roston did a campaign on Tech Deck the finger skateboards using hands in a standing position with very few props. I feel like the message in this campaign is that playing with Tech Decks aren’t just for kids. Its a serious toy for people of any age. Just like how anyone can skateboard if they want. This ad campaign is trying to sell a lifestyle that you can take anywhere sine skateboards cant be used in anywhere but the streets and skate parks. They are not limiting the product to just any specific age rang either. Whoever has a passion for it is welcomed. As someone who enjoys the sport, I’m sure i would actually buy the product because it is speaking to my demographic. All three of these images are at eye level with the viewer. Each photograph was taken with direct lighting with a very faint shallow space. The High contrast in these images helps display that this is a toy based upon a serious lifestyle of dedication to get better. It is also has a soft focus with an emphasized texture that looks similar to the marks on a used skateboard that grinds often. These images also feel balanced equally, none of them feel heavier than the other. I believe that these images are mirrors. They display trial and error of skateboarding as well as the image people depict about it. You can notice that from the bandage on the finger that is standing on the desk. Then there is a finger which has a brace on it. Which it probably got from landing a trick the wrong way. And lastly the one is different from those two because it just has a tattoo. It could be a symbol meaning that they endure pain which is true. Overall this piece is a mirror because the hands represent people who love skateboarding. I’m pretty sure if you ever tried skateboarding you would be able to relate to this campaign.