Creative Process
In 2023, I was tasked with redesigning the Snack labels for Savory Hospitality. I utilized the brand color palette to increase brand recognition and continuity. The previous designs were printed in house and were generic square stickers. In the new designs, I introduced a new arched shape that followed the packaging dimensions as well as the addition of snack illustrations. Many typefaces and illustration styles were explored with variation 1 being the winner after sitting with the Creative Director. These snack labels will be in production in early 2024.
Research & Programming
Previous Design
Concept Development
Design Development
Production
