In the past, I would say that I was influenced by other designer’s work. Never have I once used another designer’s work for my own gain as I believe it stunts my own growth. Being able to find and adapt your own style and appeal is unique to me and every other designer. However, within the field of graphic design, one can say that there are many familiar repetitions with the way certain designs look. I was taught by many designer’s in the industry that looking through artist’s catalogues is okay, as long as you don’t copy or steal their work. It’s important to see what you appeal to as it helps you grow and develop your own styles within said branches. As a designer/artist, you should adhere to the principles of integrity for both your colleagues and clients. According to the “AIGA’s, A Client’s Guide To Design”, it states “A professional designer adheres to principles of integrity that demonstrates respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.” Breaching such standards can put you at risk to legal actions/repercussions.
While reviewing the Fairey Copyright Case, there are some clear evidence of a breach in copyright laws. Although the Associated Press took the photo of then President Barack Obama, Shepard Fairey took that image and digitally altered it to create a movement during the time. The issue that I see the most within this case is that Fairey generated more than $400,000 off of his altered renditions through stickers, posters t-shirts, and more. He also gained notoriety and recognition nationwide due to the use of the Associated Press’s image. However, in the end, both sides decided to come to a mutual agreement. Their goal is to work together going forward and sharing the rights to make content with the Hope image. This case proves to show how Copyright laws can be in favor to some parties. As a designer, it’s always important to let others know that you own the rights to your work, as long as it’s copyrighted/trademarked. Therefore, it ensures that no one has both the access and rights to use your content in any shape or form.
Citations:
Kennedy, R. (2012, September 7). Shepard Fairey is fined and sentenced to probation in ‘hope’ poster case. The New York Times. Retrieved October 8, 2022, from https://archive.nytimes.com/artsbeat.blogs.nytimes.com/2012/09/07/shephard-fairey-is-fined-and-sentenced-to-probation-in-hope-poster-case/
“Use of Photography” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.
