Homework 10/24

Question:

Celebrities’ on product introduction.

What surprised me during the research?

I was surprised by the date found on “The Marketing Psychology Behind Celebrity Endorsements.”, It was very helpful to see how they studied the neuroscience behind marketing and how celebrities influence the masses. Learning about the scientific process of decision-making made me understand from another perspective how humans make choices that seem familiar because those in positions of power and success might portray it as safe and beneficial.  But can be very much the opposite of that.

I was also surprised by the number of endorsements that happen regularly.

has gone has gone unseen by me because my brain has gotten so comfortable with consuming ads and propaganda. That being provided by TikTok Creator @Hannahzook.”

Something else that surprised me was the reality of capitalism that happens in the United States and how it might be similar to other countries around the globe. Celebrities are one of the major driving forces for sales for brands and companies.

Another surprising fact was the amount of money that can be profited when involving celebrities in the mix of marketing. And how it can skyrocket sales and investments.

But to this day the United States does not have many laws that can regulate, celebrity endorsing. As having ways to them accountable for the actions that might lead to misfortune, disease, war, and even death.

Why is what you learned important?

I believe that it’s important to understand and bring awareness to this new age factor. And how it can shape the decisions of others. Allowing companies, networks, streaming services, and many other businesses to be easily trusted just because there’s a familiar face on promoting them. As how the propaganda has enabled the masses to trust individuals that they don’t know to influence their ideas and actions. As they just have seen these people through screens, or their performances. Not knowing the human behind the character being portrayed.

And how this can impact a common life.

Which specific need to know this?

Young people who grew up with current Technology, as their brain has been brainwashed to like, love, and idolize beings that they don’t know and never will. Because celebrities are characters.