This poster is “Julia Hoffmann Fall 2012” who, at the time, was a creative director of graphics at the Museum of Modern Art. I liked the colors used in this poster, the red and white are good contrast to the black background. The text inside the red shape is sans serif as well as the big H standing in front. The text is fairly bold and has some weight and width applied to it, while the H has the highest weight, width, boldness, and size applied to it. The H is used to look like an entrance to an exhibit, and the exhibit being the text on the red shape. Julia Hoffmann initials are reflected on this poster by the H in, and the J is made up of the red shapes in the background.