marana_TT_110822

A. What is the classification of the main typeface used?

1a. transitional sans serif

1b. transitional sans serif

2. transitional san serif

3. Transitional Serif

B. If different weights are used, what do they achieve? Are they confusing? Elucidating? Busy?

1a. none

1b. there is a mix in 1b by making the line weight of most of the words thinner and making bold the important facts. Such as the name of the association, asking a question, and the association website. This plays well with perspective because it looks balanced overall.

2. On example 2 there is also a mix but because most of the sentences are bold and big so its hard to tell what is most important. This picture looks too loud. Although color does help with making a few phrases distinctive with one another.

3. On example 3 because there is less of a mix and the only bold and big phrases are the title and names it makes it easier to look at and understand what’s going on.

C. Is the typeface appropriate to the material? How would the pieces (Examples 2 and 3 are ads) work if the typefaces were different? (or if the typeface used for “Rigoletto” were used for “Top Dog/Underdog” and vice versa.

I believe that all the ads except for example 2 make sense and seem reasonable. Example 2 is the only outlier that doesn’t make sense. I see it a little messy and the only thing working would be the colors. I think what would make it better is leaving the bold sans for the title and names. The rest with san serif and making them thinner.

D. How do the backgrounds work with the type? Is there enough contrast between the type and the background color or color and texture?

1a. the first ad works perfectly the color scheme is like a pastel scheme and it contrast well with the type because there is a lot of space in between the background and typeface. SPACE and boldness is what makes this work.

1b. For 1b there isn’t a lot going on in the background except for the color which looks like a gray white and the type is all black or some red. So because the lack of background texture it works.

2. The second example (2) there is texture and color in the background. The color isn’t overpowering and is a cool tone with some shadow in the corners and more light in the middle. The texture is small and light so it contrast very well to the color and text.

3. There is a gradient in the background and then behind a picture of a play. Due to the gradient it works and makes the text stand out more and works perfectly being able to see the text and the image at the same time.