The Ethics of Emotional Manipulation in Digital Advertising
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Communication Design Theory
An in-depth introduction to communication design theory, this writing intensive course examines theoretical perspectives of design practice within the larger discourse of design and visual culture.
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Great job, Dianna. I liked how you used Nike as a case study example to show how they market to sell us not just a product but an emotion. My only feedback is that I think you could have referred to some other aspects that affect emotion in design, like color and psychology. You did well and used effective visual aspects and components to support your research question.
Hey Dianna, your presentation video was fantastic! I really liked how you broke down the ethics behind emotional manipulation in digital advertising and explained how companies sell emotions rather than just products. Great job overall!
Great job, Dianna. Using NIKE as an example to support your research question worked very well. I wish you mentioned competing brands like Adidas and Puma to compare similarities or differences between brand emotional manipulation tactics. Still great job.
This was an excellent presentation Dianna. I liked how you used NIKE as a case study in your research. I wished that you would’ve used other bands as well and do a compare and contrast. I also liked how you were able to break down the ethics behind emotional manipulation in digital advertising. Overall, great job and keep up the good work.
To echo the other comments, I like your use of Nike as a Case study. However, from the question you asked at the end if brands can avoid exploitation, I feel Nike did that, at least from the points you’ve made here. I would like to see examples of companies that leaned more toward manipulation and playing on people’s insecurities.