Roland Barthes “Rhetoric of the Image“ essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977
Roland Barthes “Rhetoric of the Image“ essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977
Question/Prompts
- How do images hold and convey meaning?
- How do we understand them?
- What are they trying to say?
- How do they persuade and influence us?
Reading Response 8
Images are able to hold and convey meaning through three different matters one being a straight forward approach shown through images, another one shown through the use of text, and one that is hidden. Usually shadowed by images.
We end up understanding them through connotation and denotation. The connotation is the feelings behind the words and denotation is the literal meaning of the words being shown.
It depends they always have a literal meaning which is what is directly shown through images or typography but there is usually a hidden meaning as well. For instance, the Volkwagen ad images shows how precise their parking is and the words state that as fact. But the hidden meaning that they want you to pick up is how the precision of the parking is able to keep your pets safe and animals safe from collisions. It may even imply that the precision was made specifically for the safety of wildlife.
The advertisements usually try to use rhetoric or images that we are fond of whether that be a statement that relates to our youth or something that deals with our moral compass. Once again it is like that Volkwagen Ad presents it uses an image that would deal with our emotions we perceive the animals as cute but show them in a message that precision can save their lives.
Hypothesis Annotations
https://hypothes.is/a/Uz89Zj8zEeygAydZM1b2gw
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