Presentation Notes

Presentation Notes

 

Saul Bass and Carol Twombly- us

 

Gale AndersonĀ 

  • NY BASED designer, writer, and education
  • Hand crafted magazines for the Jackson 5 and partridge family when she was young
  • Creative director of SpotCo
  • Paul Scher is her mentor
  • Worked at Rolling Stones magazine with Fred Woodward
  • Favorite font is trade gothic
  • Her works are a permanent collection in the Copper Hewitt Smithsonian Museum
  • Designs are very type heavy posters

 

Herb Lubalin

  • Born march 17 1918
  • 1970- Founder and editor of International Typeface Corporation
  • Created the original NBC peacock in 1957
  • 1973 founded and edited UPPER AND lOWERCASE
  • 1977 Inducted into the Art Directors Hall of Fame
  • Designed Avant Garde Gothic Typeface
  • Created Logo for mother and child, where the child is made from the Ampersand
  • Very Versatile Designer

 

Claude Garamond

  • One of the most famous typefaces
  • Started as an apprentice of Antoine Augerau
  • He was an apprentice for 25 years
  • He went on to establish his own printing shop
  • In 1545 he published his first book
  • Admired Aldus Aldus Manutis
  • Insisted on clarity on design, generous margins, and the basic rules of design that we still follow today
  • First purely handwritten style to read better when printed
  • Popularity typeface used primarily for body copy
  • People before him tried to emulate handwritten type but he did it so that it would look better when printed

 

Johannes Gutenberg

  • Created Gutenberg bible and created moveable type
  • Created printing press in 1440
  • Started Age of Enlightenment
  • Gutenberg’s system brought ease to printers
  • Allowing printers to create more books in volume and quickness
  • Father was a merchant
  • Used blackletter
  • Lowercase letters stored in drop case and uppercase letters stored in the case above, giving way to the phrases upper and lower case

 

Aldus Manutus

  • Born in 1449
  • Founded Eldine Press- smaller press
  • Created the form of the basic book we have today- binding, size etc.
  • Brings into form Greek philosophers like Plato and Aristotle to the common people
  • Continued the work of Gutenberg
  • Commissioned typefaces in Greek and Latin
  • Founded most famous printing press in the 16th Century
  • Created italic style
  • Small serif letter- legibility is now apparent in his works

 

Massimo VignelliĀ 

  • Worked as designer for CCA
  • Founded unmark that did works for JCPenny, IBM, and American Airlines
  • Logo Designs for Bloomingdales and more, furniture design
  • Poster Design for Knoll International and AIA
  • Designed Brand for MTA
  • Package Designer
  • Brought Grid system to America
  • Brought Swiss International Design Styles to America

 

Cipe Pinellas

  • Enrolled in Pratt in 1926
  • Career began in Print Media
  • Began at Cosmopolitan in 1932
  • 1942- became art director for Glamour Magazine
  • Also was an art director for Vogue and Charm
  • Woman Advocate wanted to overcome the fact that were few women in the industry
  • Consultant at Lincoln Center
  • 1963- Started Parsons School of Design

 

Louise Fili

  • She would carve out letterforms as a child
  • Discovered her love for Graphic design at Skidmore college
  • Designed book jackets
  • Worked under Herb Lubain
  • Her colorful expressive designs caught readers attention
  • Started a studio mainly focusing on restaurant identity, packagingĀ 
  • Inspired by Italian works
  • Likes to make type look handmade

 

Nicholas Jenson

  • Known for his roman typeface- created the first roman typeface (has serifs)
  • Studied under Gutenberg to study printing
  • Responsible for making the definitive break away from blackletter
  • Still inspiring people to make new versions of his type – Adobe Jensen pro- in ā€™94
  • Didnā€™t actually create typefaces until he was 50
  • Opened his own printing shop in 1458