The genre I chose is a brochure. In this digital age, brochures may not sound like the best way to catch an audience. However, online, many people would just scroll down or ignore any kind of message regarding obesity. With so many ads and other social platforms, it would be difficult to get to my target audience. A brochure is more effective to educate people on obesity. It is simple to read over and easy to distribute. Brochures can hold a lot of information and resources. My target audience are overweight children, adults, and customers that buy products for weight loss. It’s great for waiting rooms in hospitals or clinics, and for companies to add in their delivery packages for customers that buy products, such as weight loss pills or detox tea. When opening a package, customers are more likely to actually read a brochure before throwing it away. This is an effective market strategy to get my audience’s attention and have them actually look through my brochure.
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