A very well known logo that I’ve seen everywhere and still see is the “I love New York” logo. Instead of the actual word love, the logo uses a heart to symbolize it and abbreviates New York with NY. I’ve seen this logo on many tourist clothes all over the world, from New York to Canada. This logo originated from New York very own graphic artist named Milton Glaser.
Milton Glaser came up with the million dollar logo in 1977 when he wanted to encourage tourism in New York State. Glaser gave the world this well known logo for free, but now the New York State Empire State Development owns the trademark. Since then, the logo has been manipulated into all different other designs and styles on clothing as well. The Logo uses big typeface so you can notice it and the heart is just as big as the type and red to stand out.
