Identify a client whoâs label you would like to redesign.
Choose based on an inspiring name, NOT based on your relationship with the product.
Research the client as well as any imagery suggested by the beverage, the brand or the name. Search for images as well as articles. Feel free to go with random ideas and whims, and to free associate, Don’t censor yourself!
Describe your client in a sentence.
Brainstorm in your sketchbooks based on research. Use the Word Web Method we practiced in class.
Word web using Japan, New York, and Central Park as Key Words.
Identify at least 4 different concepts for the final illustration and describe them in detail.
Write them out in the form of a sentence. Be sure the concepts fit the client.
Mint Magic Tea, Celestial Seasonings, Braldt Brald 1986
EXAMPLE:
Client Celestial Seasonings, Mint Magic Tea is whimsical, fun, and magical.
Examples for MINT MAGIC TEA:
illustration of a wizard, in a garden maze made of mint leaves, in front of a celestial sky
illustration of a fairy bathing in a warm cup of tea
illustration of a friendly gypsy reading tea leaves, in the cup you can see the tea leaves form the words “mint magic” in hand drawn letters.
illustration of a cute baby dragon heating a tea kettle with its firey breath
Explore these different concepts through drawing in your sketchbooks.
Create a Pinterest board of inspiration for Assignment One to share with your client next week. Collecting visual imagery related to your concepts as well any reference images.
DUE NEXT WEEK:
Post your Brainstorm, Sketches, and a Link to your Pinterest board, along with a description of your Client, and your Concepts to Open lab.
One of the most intimate and revealing aspects of an artist’s practice is their sketchbookâa visual diary of daily thoughts, imaginings, and renderings. Frida Khalo, for example, filled her sketchbook with watercolor illustrations, many of which were reworked and incorporated into her work, along with passionate love letters to Diego Rivera, thoughts on pre-Columbian Mexican culture and communism, and references to her failing health due to a life-threatening accident she had at the age of 18.
Loney Abrams, from 5 Steps to Starting a Sketchbook Habit
Your sketchbook is quite possibly the most powerful tool you have in your illustration arsenal! Use it to reflect on your day, practice your skills, and fill it with your unique visual thoughts!
What are the writer’s suggestions about keeping a sketchbook?
Have you ever kept a regular sketchbook?
Are there things that have stopped you in the past from doing so?
What do you hope to gain by keeping yours this semester?
In the article the writer shares the following quote:
âDrawing has a lot in common with meditating and a still life can be like the candle you use to focus your attention. It takes commitment, sustained focus, and a desire to quiet your mind and deal with the present. Donât confuse the objects in the drawing for the subject of the drawing. Whether you draw the content of your fridge, the interior of a coffee shop, or junk found at a garage sale, the subject of your drawing is your experience of that location and moment in time.â
Steven Reddy, IllustraTor
What do you think this means?
Share your thoughts here. Be sure to read and respond to your classmates’ observations! Be sure to READ the ONLINE DISCUSSION post before you begin!
Faculty: This example post demonstrates how you can provide information about each class for your students. It uses the category âClassesâ and can be found under Activities > Classes in the site menu. Use the suggested outline below to structure your class posts.
This Week's has been outlined in detail to give a clear vision of the overall course. Please feel free to use your own materials.
illustration by Karla Diaz
Page 1: #meettheartist
Your Sketchbook theme for Week One is Meet the Artist!
Create a meet the artist page for yourself in your Sketchbook! Search for for #meettheartist to get inspired, and then design one to introduce yourself to the class. You may use any media and style you feel is appropriate and that you are proficient in!
You may choose to include any information about yourself in your meet the artist illustration. The content is entirely up to you.
Add a comment to this post, introducing yourself to the class. You could include your academic interests, why you chose your major, what you enjoy reading, listening to, watching, and doing in your spare time, or anything else you want to share (include your pronouns, if you wish).
Post when complete:
GO TO: CLASS SITE
DASHBOARD > POSTS > ADD NEW >
Write your post. Add a Descriptive title.
Choose CATEGORY (bottom right side): Sketchbook > Week 1 Sketches
PUBLISH
Please add your introduction by [DATE AND TIME]. It should be between [250-300 words].
Before next class, read the comments and get to know your classmates!
For extra credit, reply to one of your classmatesâ comments. Do you have something in common? Did you learn something? Be kind.
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