Identify a client who’s label you would like to redesign.
Choose based on an inspiring name, NOT based on your relationship with the product.
Research the client as well as any imagery suggested by the beverage, the brand or the name. Search for images as well as articles. Feel free to go with random ideas and whims, and to free associate, Don’t censor yourself!
Describe your client in a sentence.
Brainstorm in your sketchbooks based on research. Use the Word Web Method we practiced in class.
Word web using Japan, New York, and Central Park as Key Words.
Identify at least 4 different concepts for the final illustration and describe them in detail.
Write them out in the form of a sentence. Be sure the concepts fit the client.
Mint Magic Tea, Celestial Seasonings, Braldt Brald 1986
EXAMPLE:
Client Celestial Seasonings, Mint Magic Tea is whimsical, fun, and magical.
Examples for MINT MAGIC TEA:
illustration of a wizard, in a garden maze made of mint leaves, in front of a celestial sky
illustration of a fairy bathing in a warm cup of tea
illustration of a friendly gypsy reading tea leaves, in the cup you can see the tea leaves form the words “mint magic” in hand drawn letters.
illustration of a cute baby dragon heating a tea kettle with its firey breath
Explore these different concepts through drawing in your sketchbooks.
Create a Pinterest board of inspiration for Assignment One to share with your client next week. Collecting visual imagery related to your concepts as well any reference images.
DUE NEXT WEEK:
Post your Brainstorm, Sketches, and a Link to your Pinterest board, along with a description of your Client, and your Concepts to Open lab.
One of the most intimate and revealing aspects of an artist’s practice is their sketchbook—a visual diary of daily thoughts, imaginings, and renderings. Frida Khalo, for example, filled her sketchbook with watercolor illustrations, many of which were reworked and incorporated into her work, along with passionate love letters to Diego Rivera, thoughts on pre-Columbian Mexican culture and communism, and references to her failing health due to a life-threatening accident she had at the age of 18.
Loney Abrams, from 5 Steps to Starting a Sketchbook Habit
Your sketchbook is quite possibly the most powerful tool you have in your illustration arsenal! Use it to reflect on your day, practice your skills, and fill it with your unique visual thoughts!
What are the writer’s suggestions about keeping a sketchbook?
Have you ever kept a regular sketchbook?
Are there things that have stopped you in the past from doing so?
What do you hope to gain by keeping yours this semester?
In the article the writer shares the following quote:
“Drawing has a lot in common with meditating and a still life can be like the candle you use to focus your attention. It takes commitment, sustained focus, and a desire to quiet your mind and deal with the present. Don’t confuse the objects in the drawing for the subject of the drawing. Whether you draw the content of your fridge, the interior of a coffee shop, or junk found at a garage sale, the subject of your drawing is your experience of that location and moment in time.”
Steven Reddy, IllustraTor
What do you think this means?
Share your thoughts here. Be sure to read and respond to your classmates’ observations! Be sure to READ the ONLINE DISCUSSION post before you begin!
Recent Comments