After watching this video, there is a lot of great and useful information to use and absorb in regards to being a graphic designer. You definitely have to branch out , because that’s one of the ways you’ll grow as a designer, and when you’re developing or redesigning an identity for something or someone, everything needs to be cohesive and go with each other. Paula Scher shows how this is done when she talks about her working at the MoMA and how they were not functioning as one brand and with the introduction of one template, everything looked cohesive regardless of the design that was presented, and that sometimes people fail at communicating things. Also, I learned that when you’re designing something , you never know if it’s going to become iconic. Take the example when she’s talking about the highline, when she was iffy about taking the job because at the time it was just an abandoned railroad. It only took an hour of studio time to come up with everything and now it’s iconic and pretty much a landmark.  It’s insane and pretty cool and inspirational at the same time.

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