Reading the article “How to design an enduring logo: Lessons from IBM and Paul Rand” it was revealed to me Paul Rand was a very detail-oriented designer. Rand would spend over a decade playing with variations of the IBM logo explaining there was a problem with  “the sequence, going from narrow to wide…without any rhythmic possibility.” This struck me as a stark difference from the designer Paula Scher who would do her designs quickly. However, both have a playful and deceivingly simple design aesthetic. In my design work, I tend to have a “loose” approach. However, after reading about Paul Rand I was reminded of the importance of meticulous design and a sharp eye.

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