Paula Scher loves the history of art and design, classics, popular iconography, literature, music and film, as well as the city where she lives, New York, which makes the images or elements in her works often come from the cultural life in New York.
For a LOGO to become a true symbol, it takes time and the continuous presentation of various perceptions of the brand to be formed. You should not judge the pros and cons of a logo separately from the actual environment, because a logo needs a period of time in the market to establish its own image, just like a magazine needs a year or more to establish its own personality.

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