Paula Scher

Paula Scher is a great designer and she uses very simple elements to achieve great results.In particular, the Citi Bank logo is very simple but amazing.She is good at drawing by hand, directly pointing out the characteristics and themes of the brand, and then drawing a good finished product.She has a classic quote: “It took me a few seconds to draw it, but it took me 34 years to learn to draw it in a few seconds.”