Sometimes you have to ignore the brief, Paula Scher, the famous artist, and designer, says, Scher takes us on four innovative ventures behind the scenes, from renovating the MoMA logo to the Highline park design, She speaks about how it pays to continue working and raise questions, reach uncharted territories, and experience something you’ve never done before. It’s amazing how New York City really turns something so unexpected like the high line park itself into a landmark. The High Line is an elevated freight rail line that was turned into a public park on the West Side of Manhattan. She created a simple, iconic, and easily identifiable symbol for the neighborhood that eventually became the logo for the park itself.
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Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put “comd3501’
in the subject line)
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Paula Scher is amazing; she took on these projects and went above and beyond even on the ones she didn’t want to really do as she says when it comes to design sometimes things get made accidental and that happened for the highline park project. It is amazing that New York can turn an abandoned area into a landmark. I wish New York would do this for many other projects instead of destroying buildings or areas that have been here long before us.