Graphic Designer Paula Scher explains in the artist series that experience plays a major part in her design process and how she is able to come up with ideas in just a second or as she puts it “It’s done in a second in 34 years”. When she was designing the CITIBANK logo for two merging companies she took the lettermark from one and a symbol from the other and merged it and that was it. Her experiences gave her the ability to be intune with herself that she is able to base all her designs on her instincts.Â
Paula map painting really gives an insight on who she is and how her career started; her map shows her attention to detail with the hand written type and the amount of patience. All of her original ideas were done by hand because at that time they had no computers,it’s not like our generation where computers are so accessible that we can go online to get inspiration from all over the world with a click of a button. Paula always got inspired by walking around manhattan.
One of Paula Scher’s influential pieces was the funk designs posters which she used typography to show noise surrounding an image.The funk posters reminded me of Filippo Marinetti Manifesto Les Mots en libertĂ© futuristes Also known as Futuristic words in freedom that expressed enthusiasm for war using typography as noise.
“There is this one moment when you figure it out and you get it and you think it’s gonna be the best thing you ever did” if she feels this way about every design no wonder she is able to top her last designs. She loves what she does an it is expressed in her art.
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As a graphic artist, I think her childhood played a major part. With the handwritten style, her attention to detail and the location of every letter is fantastic.