According to âArtist Series: Paula Scherâ, what should be reflected in a logo is that it should be syncopated. I, too, did not know what this word meant until she explained it. What I enjoyed about the video is when they started talking about adding movement to text. I personally enjoy seeing posters that have text going in all different directions. It adds more of a personality to the posters in my opinion. There are times where it is needed to add movement into text to attract the viewersâ attention, especially if the information on it is something such as a theater Ad where there is entertainment. I found it interesting that the Citibank logo was made in such a short amount of time, considering how well it works. I wouldâve imagined a lot of thought and process and especially time, went into it.
Print this pageABOUT THIS COURSE
Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 â 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put âcomd3501â
in the subject line)
Recent Comments
- Eva Machauf on Snug Harbor Final Ads
- Eva Machauf on MOG final ad campaign
- Eva Machauf on Dia Beacon Ad Campaign
- Matthew Rivera on Paula Scher_Do What You’ve Never Done Before
- Matthew Rivera on Paul Rand
I enjoyed seeing her funk posters; It really has both the text and the dancer expressing what the show was about and it had its own personality. The funk poster made me wanna dance just because the typography made the dancer look like he was dancing. I also found it interesting that the citibank logo only took about 20 seconds. It’s crazy that her thought process to merge the two companies logos as the companies were merging. A lot of things play a part when it comes to designing a logo but as Paula Scher said âIt’s done in a second in 34 yearsâ.