Eva Machauf | COMD 3501 OL26 | Fall 2020

The Art of Logo Design

When watching the video “The Art of Logo Design”, I realized that a logo must be coherent, simple, elegant and must represent the company, what they do and who they are.

I realized that for a logo to be successful, it must be practical for the target audience and, of course, appropriate. It should also be simple and work well in any situation and place.

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2 Comments

  1. Magi Hossameldin

    I have also noticed that Daniel, usually when we work on a logo what we want is to make it visiblee and huge to our targeted audience we sometimes forget about simplicity and cohesiveness sometimes. Consumers remember a brand by it’s simplicity and when it’s memorable too. The people always has to feel connected in someway to the identity of a brand.

  2. Magi Hossameldin

    I have also noticed that Daniel, usually when we work on a logo what we want is to make it visiblee and huge to our targeted audience we sometimes forget about simplicity and cohesiveness sometimes. Consumers remember a brand by it’s simplicity and when it’s memorable too. The people always has to feel connected in someway to the identity of a brand.

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