Upon reading The age of the Anti logo one may find the answers to why museums are shedding their identities in regards to something a bit more modern. When it comes to the world of design and design in general , if there’s ONE thing that’s constant it’s change. Things are always changing when it comes to ideals, concepts and technology and with this age of tech places like museums have to find ways to cater and to appeal to a larger audience and by doing that you have to create an identity/logo that can be flexible, modern yet something that will be appealing to people, and something that you can build a brand off of.

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