According to the article “The Age of the Anti-Logo: Why Museums Are Shedding Their Identities” mentioned by the designers,“One of the main subjects we tried to explore was the notion of a graphic identity that wouldn’t consists of a static, single logo, but one that would be able to change shape, reacting to ever-changing proportions and surfaces.” Which I really agree upon, especially in logos for collective brands that have a collective of products and services that have to fit each criteria of news and pieces of artworks or even it’s own business cards and envelopes. Creating a logo design for a museum in my own opinion has to be simple and not complex as other companies’ designs. I also liked the idea that the W log was made in a simple black and white frame. Which really doesn’t have any kind of tricky serifs that can go wrong with other contents or products.
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Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put “comd3501’
in the subject line)
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Hello Magi,
I also enjoyed the part about how the W for the Whitneys new logo is about being a frame.
If I had not read the article I would have thought it was just a W. In the article the button image, full of ideations helped me understand how the W was used as a shape vs a letter.
However I found it a little strange the above writing was centered, although it makes sense for a circle. I think it would read differently in a square.
In addition I agree, is was smart to use a san serif for the frame “responsive W”. If the designer had chosen a serif font I think the meaning would change.
when it comes to logos designers can sometimes get carried away depending on the company their designing for but I think when it comes to designing for a museum it would be harder to come up with ideas for an institution that carries mulitple pieces of artwork and already has an outstanding reputation.However I do agree with you that a museum design has to be as simple as the Whitney design, even in colors.