The hook begins with the title “I make video games. I won’t let my daughters play them.” This draws the reader in causing them to question why the author does not allow his daughters to play video games despite being a creator of them. The author incorporates extremely recent history showcasing China’s legislation that limited the playing time of minors. The use of storytelling is apparent when the author highlights his turning point, he tells of how he came to the realization that the games he was making were hurting more than helping as he thought they were, in a story like manner. Siu’s audience is parents, upcoming, aspiring, and current parents. He intends to reach the all to provide his opinion on the effects video games and screen time in general have on children.