Life in CityTech

Design a Beautiful Life!

Category: Academic

Using Better Healthcare Marketing Strategies For Success

The implementation of a healthcare program needs an individual to have a clear vision of what they want to accomplish using a good strategy and enough resources to reach their goal. A healthcare plan for a successful healthcare practiceis subject to proper and efficient execution ofbasicmarketing considerations and distinguished strategies.

When designing healthcare marketing strategies, it is crucial to have the required investment in order to complete such an undertaking.Healthcare marketing managers from companies such as DevicePharm are responsible to develop and maintain particular goals of an established healthcare organization. They normally have a set budget to follow to meet their goals. However, it is also vital to clearly define the steps to reach that goal so that they can prevent precious time and money from being wasted.

Healthcare marketing involves many risks relatedto financial costs, obligations, reputation, and high value. Medical organizations are constantly evolving with unforeseen storms present on the horizon.They need to hold enough financial investment to face the challenges. Most of them continuously endeavor increasing their market value and enhance the reputation in order to stay competitive in the healthcare industry.

Usually, healthcare marketing strategies are referred to three distinct marketing layers. The first one is internal marketing that entails marketing to existing clients or patients. A healthcare facility, for example, wants to utilize one of its available spaces to make a daycare center for adults. It would include the existing patients and their families and fellow stakeholders. The organization can conduct an information session at the premises to provide necessary information and create excitement for this useful community resource.

Secondly, there is external marketing that is based on consumer-directed marketing. It needsa complete market analysis of the community to find out the number of aged people, handicapped individuals, and those with special needs who are being taken care of by family members with a full time job.

Lastly, professional referral marketing is the marketing plan that involves doctors, nurses, and other healthcare professionals. The above exemplified medical facility that wants to expand into a day care center for adults already has a director who is a doctor. There are other physicians whose basic job is to treat those patients admitted in the hospital will also be helping with an adult daycare program. This marketing strategy can also include the local facility and other medical care professionals in nearby communities. At this point, the use of social media such as Facebook or Instagram can be a very beneficial resource in marketing a healthcare business.

Healthcare professionals and organizations are regularly barraged with people who claim to be the only way to generate business for them. The healthcare industryis like none other in its abhorrence of anything that even smells like payment for each patient referral. For that reason, professionals and organizations have to be verycareful and well-advised in making marketing strategies and business-enhancing relationships. Moreover, it is also important to have a carefully constructed business plan comprising the three aspects of healthcare marketing. Healthcare is an important industry. It requires a goal and excellent marketing strategies that should be followed by clearly defined steps to acquire the desired results.

DDoS Threat Report

Even with the wide range of strategies DDoS attacks employ in their quest for devastation, they’ve earned a narrow reputation amongst casual observers of the state of cybersecurity. Thanks to major IoT botnets like Mirai and recent record-breaking memcached attacks on targets like GitHub, DDoS attacks have come to be seen as the Mike Tyson punch of cyber assaults: thundering bangers so powerful it’s no wonder many opponents can do nothing more than stagger, stumble and drop.

However, as DDoS professionals and security analysts will tell you, the attacks that are most difficult to deal with are the ones that use brains, not brawn. This is unfortunate considering the numbers are in for the fourth quarter of 2017, and the trend towards increasingly smart attacks is ramping up. Instead of knockout punch attempts, your DDoS mitigation is going to be dealing with some pretty brilliant rope-a-dope. Is it prepared for Muhammad Ali?

By the numbers

Those booming DDoS or distributed denial of service attacks made famous by internet-shaking assaults that took the likes of Reddit and Netflix offline tend to be aimed at the network layer. There isn’t anything clever about these attacks, there’s no real attempt to disguise them, it’s just a huge amount of malicious traffic barraging a victim. For an unprotected website this is assured downtime, but for any online service with decent DDoS protection these attacks are easy to detect and can therefore be easy to mitigate before they can greatly affect availability, so long as the protection appliance or service is highly scalable.

For protection that qualifies as decent but not much better, it’s a whack of bad news from Imperva whose DDoS protection division Incapsula recently published its Global DDoS Threat Landscape report for Q4 2017. The number of network layer attacks fell a full 50% from the third quarter, and making up the difference were those brainy and hard-to-stop application layer attacks, which rose 43%.

Application layer madness

Unlike their network-layer counterparts, application layer attacks look and act like legitimate requests from legitimate website users. This allows them to sneak past a great deal of protection measures meant to be looking for irregular and suspicious traffic patterns. That isn’t the extent of application layer attack craftiness either, as these small but strenuous attacks are precisely designed to put in the smallest amount of effort yet consume the maximum amount of server-side resources. Many professional attackers research their intended targets, finding the website elements that require the most work from the server – such as dynamic content that can’t be cached – and load those elements repeatedly. Application layer attacks are basically the Rumble in the Jungle, and all too often, the target server is George Foreman left lying flat on the canvas.

In that 43% increase in application layer attacks in the fourth quarter of 2017, Incapsula specifically spotted a sizable uptick in assaults that weighed in between 100 and 1000 requests per second (RPS), with over 50% of fourth quarter application layer attacks landing in that category. This points to an increase in DDoS-for-hire users taking aim with application layer assaults. They’re cheaper to launch and sustain compared to network layer attacks, leading even non-professional attackers to take the clever route when it comes to knocking out their targets.

Increasingly brilliant bots

Behind most distributed denial of service attacks are swarms of DDoS bots. For a DDoS attack to be successful on a website with some level of DDoS protection, the bots that make up malicious DDoS traffic need to go undetected by the security measures put in place to stop them. In Q4, 17% of DDoS bots were capable of doing exactly that, bypassing either cookie or JavaScript challenges. This is an increase of ten percent compared to Q3. Even more startlingly, of the 17% of bots with bypass capabilities, 16.1% had the ability to bypass both cookie and JavaScript challenges, an increase of 14.3% from Q3.

Cookie and JavaScript challenges are two of the most common security challenges used to identify DDoS traffic. Having both in place may have once been seen as strong security, but those days are long gone. At least they should be.

Making the grade

While it’s impossible to predict what the DDoS landscape has in store, there’s a good chance the professional attackers making bank on the dark web, the cybercriminals coding DDoS bots, or the malicious entrepreneurs running DDoS for hire services are going to decide that less sophisticated attacks are the wave of the future. Muhammad Ali never decided to start throwing wanton haymakers, after all.

For websites and businesses that can’t afford downtime, reputation damage, loss of user loyalty and the many other major costs and consequences of a successful attack, DDoS protection first of all needs to be a professional cloud-based managed service, and secondly needs to employ the type of granular traffic inspection that can bounce even the smartest attacks to a scrubbing server. This includes a layered approach to bot detection that includes static analysis, behavioral analysis and progressive challenges that, of course, extend beyond cookie and JavaScript challenges. Fighting the latest DDoS attacks has largely become a battle of wits, and it isn’t a battle many businesses can afford to lose.

Become a Pro Architect with TOGAF Certification Program

TOGAF is an Open Group Standard which is the open Enterprise Architecture standard which is used by the leading organizations of the world towards improving the overall business efficiency. To obtain the highly professional TOGAF certification, you have to clear the specialized TOGAF exam. If you are willing to contribute significantly to any organization in the field of architecture, then you can avail for the special Simplilearn’s TOGAF Certification. Here, you can get access to several TOGAF practice tests, exam questions, sample papers, informative videos, and others to help you clear the TOGAF entrance exam in the first shot itself.

TOGAF Certification Course Objectives

The TOGAF certification program by Simplilearn helps the candidates in mastering the core principles, concepts, terminologies, and the overall structure of the TOGAF exam –which is the global framework for the EA (Enterprise Architecture). TOGAF (The Open Group Architecture Framework) certification course offered by Simplilearn is recognized as one of the most important requirements for enterprise architects of the worldwide organizations. The specialized Simplilearn’s TOGAF Certification course of the latest version is aimed towards meeting the specific requirements of the TOGAF certification program that help the candidates in passing the given exam in the first attempt.

Key Features of the TOGAF Certification Course

When you avail the special Simplilearn’s TOGAF certification course, you get an access to a host of helpful tutorials and test papers that prepare you well for the upcoming TOGAF exam. Here are some of the important features of the special Simplilearn TOGAF certification course:

  • Intensive Training: The given certification course for enterprise architects follow an intensive 32 hours of training which is led by some of the highly qualified and experienced instructors in the given field.
  • Self Learning: If you wish to achieve self learning, the course structure offers around 21.5 hours of self-paced learning for the overall development of the necessary skills of an individual.
  • Best Preparation: With access to several TOGAF reference cards and word puzzles, the candidates are ensured of the best preparation being offered to them.
  • Accredited Course: The given course of TOGAF certification by Simplilearn has been accredited by the Open Group standards for TOGAF.
  • Overall Preparation: Consisting of several Simplilearn TOGAF practice test papers and quizzes at the end of every chapter, the TOGAF certification course by Simplilearn aims to prepare the candidates in the best possible manner.
  • Corporate Training Solutions: The course aims to offer high-end corporate certification & training course which covers the major aspects of all that need to studies under the TOGAF course. There is the provision of blended learning delivery model, Enterprise-class Learning Management system, enhanced reporting, and 24/7 teaching assistance & support.

Benefits of Professional TOGAF Certification

When you avail the professional TOGAF Certification course from Simplilearn, there are several benefits that you achieve out of the same. EA (Enterprise Architecture) is a specialized professional field that is usually associated with leading organizations of the world. Enterprise Architecture with respect to the organization is concerned about the overall optimization of the available IT resource. It is mainly directed at motivating the invested amount of money towards strategic systems, instead of wasting the same on short-term objectives.

One of the most important advantages offered by the particular TOGAF certification for any individual is that in the current scenario, the employers are constantly looking for certified professionals in certain fields in almost all the leading organizations of the world. A certified professional is able to work directly for manufacturers, retailers, banks, and other similar organizations. A certified professional might even offer expert EA consultancy. The world now is observing several organizations of the globe hiring certified EA specialists to contribute majorly to their working structures.

Given the high need of professional, trained workforce in the field of EA, it is vital that the aspiring candidates should obtain the needed TOGAF certification. If you are looking for reliable TOGAF certification, then you can obtain the same from Simplilearn’s TOGAF Certification course.

Importance of TOGAF Certification

Introduction to the professional TOGAF certification helps the big organizations, including both private as well as public sectors, towards bringing about the standardization of the open method of the IT architecture. As such, there are immense advantages of the TOGAF certification that can be availed by the professionals all around the world. If you are looking forward to make it big in any leading organization of the world, then you can stand out from the rest by obtaining this TOGAF certification. Under this course, the candidates are given proper classes and training to become an expert in the field of EA. TOGAF training will help in the demonstration of the level of professionalism in the field of architectural processes and principles by the employers. Ensure the best in your career through TOGAF certification!

The perks of attending a Digital Analytics Course

With an enormous amount of data that exists all around us, it is essential to understand how to interpret this data. Appropriate interpretation of this data will enable us to make the most of the digital boom that exists in the present day. It is to be noted that web analytics is not merely a process for measuring web traffic. It is one of the most efficient tools for business and market research and can also be used to access and improve the effectiveness of the website. These days, web analytics has pretty much taken the advertising world by storm. By measuring the results of traditional print and broadcast advertising campaigns, web analytics has proven to be a boon for many companies. It enables them to estimate the real-time impact of a new advertising campaign on website traffic. Popularity trends as well as traffic, which are the most important components of market research, can be easily gauged by the use of this tool. Information like how many visitors wade through a website and how many people view various pages in a site can be easily obtained through web analytics.

The present day is one of the best time to be a web analyst. Professionals who have taken a web analytics course will find that the demand for their skill is outrageously high. A good analytics course is aimed at training an individual to uncover market patterns and trends thereby developing actionable insights that will guide a team to deliver positive results. It teaches students everything about the digital analytics ecosystem. From social and content analytics to acquisition, retention, and KPIs across different channels, a good course leaves no stone left unturned.

What is important when developing relevant and effective web analysis is the creation of objectives and calls-to-action from an organizational. This fosters identifying all the key performance indicators (KPIs) and measuring the success or failures of those objectives and calls-to-action.  All of this will be dealt with details in the web analytics course previously mentioned. Thus a person who has undergone the web analytics course will be able to take on the challenges that the dynamic industry throws at him.

It is important for marketers to understand their visitors and address to the needs of different clients. The findings of analytics services reveal the current market demands and the market demand varies with geographic location. Once it is known what the visitors from a particular location is looking for, a marketer can adapt their marketing approach to meet personalized requirements. By learning what is taught in the web analytics course, a marketer can track the volume of visitors and performance of business related to visitor’s interests and demographics data. The demographic details include age, gender, and interests of the visitors visiting the website. The web analytics can even identify how long visitors spend time on the website. Such data will help the business to identify their target market. This type of efficient marketer can only be a person who has professional training like a certification from this web analytics course.

Through Market Motive’s Advanced Web Analytics Certification Training Course, one gets access to 25+ hrs. of e-learning downloadable workbooks. The updated content and quizzes ensure that one’s interest in the subject matter is dealt with while the learning curve increases exponentially. The engaging course material and extensive hands-on experience make sure that one master the various components of web and data analytics properly.

What is subconscious mind?

If I talked about subconscious mind then it is the most surprising part of the human body even you can’t imagine about it. Nobody knows about the incredible power of this and how it handles the situations in the every part of life.

The most amazing thing of subconscious mind is that it is million times powerful then the conscious mind according to their processing speeds.

Several people think that the unconscious and subconscious is the inter-related words. But in reality, they both are different terms and their meaning is also far different.

There are two main rules for doing the work of the subconscious mind. By repeating, everything becomes a part of the subconscious mind (habit). There is no difference between the subconscious mind and the imagination. Based on these two rules, we can now make changes in habits in our lives as you like, can put new qualities, work impossible

Psychologists have divided the mind into two major parts.

  1. Animate mind – It is that part of the brain in which the information of the action is happening and the conscious mind is the conscious mind. It is based on objective and logic.
  2. The subconscious mind – this part of the brain beyond the awakened brain is the subconscious mind. We do not know about it, its experience is less.

How the mind works

Understanding the human mind is very important. A common man’s brain weighs 3 pounds i.e. 1 kg to 500 grams. More than 75 percent water, 10 percent fat and 8 percent protein is made in human heart. It is the organ of more than all parts of the body.

Human brain reacts even more sharply than computer, many of which still remain intriguing puzzles for scientists.  There is still more to hide the curtain from many of these secrets. Human brain keeps blood pressure, pulse rate, heart rate and breathing process normal. He controls all parts of the body.

The right part of the brain controls the left part of the body and the left side of the body.

– Information about different parts of the body reaches the brain at different speeds.

– It is believed that due to blinking 20 thousand times a day, we remain blind for 30 minutes in a day.

– The brain can live without getting oxygen for about 6 minutes, but if there is more time then, the risk of developing its dynamism increases.

Mammals, birds, reptiles, fish, amphibians etc are the brains in animals. But the human brain is unique. It is not bigger than all but it gives us the power to imagine everything and resolve the problem. This is an amazing organ.

Differences in conscious and unconscious mind

Consciousness and unconscious is the part of our psychology. The problem mind is an indispensable part of the human soul, which cannot control the unconscious. Let’s look at this in more detail. The conscious mind is also termed as making awareness of the things by own. This thing reveals that our conscious mind is helpful to take awareness of the things like feelings, attitudes, beliefs and sensations. If we raise our consciousness indirectly we are raising the awareness of our self.

In the other hand, unconscious mind is considered as that part of our life in which we are not so aware. But if the situation comes about the health and healing, then the unconscious mind is as important as your conscious mind.

So, both the conscious and unconscious mind is necessary for the human beings to help us to tackle the situations easily and suddenly. The both part acts like the two phases of the coins, if one is showing other is hidden and the other is working one is hidden.

How New York Businesses can Reduce their Electricity Costs

New York City is a place where businesses can get energy cost reductions they cannot get anywhere else. In a competitive marketplace like New York City, business is made tougher when Con Edison and National Grid NY consistently raise energy prices on their commercial clients. There are ways for businesses in New York City to save money on electricity and still compete in the Big Apple.

Alternative Energy Suppliers

Over the past few years, New York City has become a focal point for the idea that companies can compare business electric rates among different suppliers and use options to lower costs. If you feel that your business electricity costs are too high, then you can do an instant rate comparison online to find a better rate through a better company. You can also compare the services you get through Con Edison or National Grid NY with what alternative energy suppliers offer, and find a program that better suits your needs.

Energy Cost Savings Program

The Energy Cost Savings Program (ESCP) offers regulated electricity and gas rates that be as much as 45 percent discounted from standard rates. Any small business owner looking to cut back on their electricity costs will want to sign up for the program to see if they qualify. The companies that do meet the guidelines for the program will not only save money on electricity costs, but they will also get a better return on their investment in upgrades and repairs to their commercial properties.

Business Start-Ups are Changing the way New York City Thinks

It was not that long ago that Manhattan was considered the undisputed king of commercial and residential development in all of the five boroughs of New York City. But programs such as the Start-Up NY plan have put the focus on small businesses, and now boroughs like the Bronx and Brooklyn are seeing influxes of new business and new residents.

Before the influx of start-ups in New York City, there was never a need for entrepreneurs to compare business electricity. But with the large selection of alternative suppliers offering options to a growing number of commercial clients, there is plenty of competition that can help businesses to get great energy rates.

Going Green is Big in New York

New York City is one of the top areas in the country for encouraging businesses to use more environmentally friendly operations methods. On occasion, the city or state will offer incentives to businesses that convert to renewable energy sources such as wind or solar power, and businesses can even make a little money by selling the energy they generate back into the public grid.

Be Smart with New York City Energy

If your business is located in a New York City skyscraper, then get tinted film for your windows to reduce the amount of energy that gets through your windows. During the summer, untreated windows can result in huge energy bills. The skyscrapers in New York City can create wind tunnels in the streets below that can become great places for small windmills at ground level businesses. Have an energy professional look over your business and find out how you can make New York City work to lower your energy bills.

If you own a business in New York City, then you can go online to get an instant rate comparison from the growing number of alternative energy suppliers in the area. There are also government programs you can look into to lower your energy costs and bring down the costs of doing business. New York City has a lot to offer, and that includes many unique ways to lower your energy costs and add profit to your company’s books.

Isolation of DNA from Samples

Cell Free DNA, also known as circulating cf-DNA is a type of DNA located in the bloodstream. Cell free DNA extraction has been proven to acquire potential as a noninvasive substrate for the diagnosis and monitoring of tumor cells in the human body. As circulating tumor DNA is often present at low frequencies within cf-DNA, targeted sequencing can be the best tool for DNA mutation recognition. cf-DNA in plasma is commonly used for basic and specialized medical research, including different cancer types studies. However, some commercially available cf-DNA isolation kits have tiresome procedures, make use of many testing agents, and frequently require heat for DNA circumvention and Protease K treatment, which ends up making the entire process delicate and cumbersome.

Extracellular nucleic acids can exist in several body liquids such as serum, bronchial lavage, plasma and other body vital fluids and their evaluation has gained increasing attention during modern times. The effectiveness of the research of cell-free DNA has been demonstrated in several domains such as prenatal examination utilizing fetal DNA from maternal plasma and the analysis and prognosis of patients with cancer. On top of that, it was shown that the study of cell-free DNA in patients with nonmalignant diseases could be of value. Because of the small volumes and highly fragmented character of cell-free DNA in plasma and serum, it continues to be a problem to accomplish fast, efficient, and reliable isolation. Commercial products for the isolation of DNA from body liquids have mainly been developed, paying their attention to medium- and high-molecular-weight DNA, that is viral and Cancerous DNA. Little work has been allocated to fast and productive commercially available purification systems for the isolation of highly fragmented DNA from body liquids. Thus, many existing products have weaknesses regarding separation of small DNA fragments from basic body fluids. Another concern in the purification of cell-free DNA is the reduced concentration of the marked DNA. Essentially, the cleaning method should enable processing reasonable test amounts at the same time for elution in an exceedingly small volume.

Developments in next-generation sequencing (NGS) tech now allows the utilization of cf-DNA as a biomarker for liquid biopsy research applications. Successful use of cf-DNA as a cancer research biomarker requires an easily implemented protocol to gain access to the design template and efficient DNA removal from large amounts of plasma (1-10 mL). Owing to the small volumes of cf DNA (10-1,000 copies/mL) in the bloodstream. The capability to concentrate and review the limited cf-DNA within those big plasma volumes with solutions such as NGS permits researchers to obtain more information at a quicker rate than with the available methods. The availability of blood examples suggests that cf-DNA removal and examination could be beneficial in cancer research for possible diagnosis and monitoring of tumor cell growth in future.

In spite of the fact that THP convention is cheaper, modifiable and more powerful to isolate cf DNA from constrained clinical specimens, it is not recommended for use in large scale. Then again, using a cell free DNA extraction kit in the case of lower yields builds the false negative cases. All in all, it’s recommended that labs utilize DNA Blood Mini Kit for features, but to be on the safe side, ensure negative predicted samples should be reevaluated using THP protocols to avoid false results.

© 2019 Life in CityTech

Theme by Anders NorenUp ↑