Media in the Digital Age

In this reading John V. Pavlik talks about current digital innovations, for example blogs, peer to peer file sharing, and the digitization of television, radio, and satellites, and their positive and negative implications. This reading made me to think that media has to constantly match up with the new technology, otherwise other innovators will get their first, and the world of journalism and its role in society will shrink. I agree with pavlik that news media should see new technologies as fruitful opportunities and embrace emerging technology if they do not then professional journalism and media could fade into a limited and secondary role in a transnational and networked global society.