Introduction New Technology and the Media: An Uneasy Alliance, by Pavlik is about how technology and media of public communication interact with each other. Media utilize new technology to gather their information and distributes more efficiently with low-cost. Audiences can use new technology to express their opinions and feelings like post status on facebook. It provides media many advantages, but it also gives media some disadvantages, for example, news accuracy. I believe that technology gives society enormous conviences, yet it lack its information accuracy.