COMD3504 - Section OL10 - Spring 2021

Author: carlton (Page 1 of 2)


Assignment 11

Heller thinks that the concept of mainstream vs underground because they rely on each other.  The mainstream takes from the underground, and transforms it into something acceptable to the public, whether it’s a product packaging or hobbies, the underground joins the mainstream in order to use the resources it provides and change it from the inside out  or uses satire to make fun of the mainstream.  Stefan Sameister fits in between mainstream and underground, but leaning slightly to the underground.  Sagmeister works are daring and can be controversial at times, not what the mainstream would take a chance on, the main stream wouldn’t risk profit and reputation, but Sagameister would likely take the risk.  Tibor Kalman works and philosophy has  influenced Stefan Sagmeister works, from execution to  the provocative designs.  While Kalman focuses more on social and environmental issues, Sagmeister focuses on broader things and emotional impact of their work that are considered taboo in society.  Stefan Sagmeister work would influence future designers to be more daring with their work and take more risk in order to innovate and think about their social responsibility.

McDonald, Jason K. “Embracing the Danger: Accepting the Implications of Innovation.” Educational Technology, vol. 56, no. 6, 2016, pp. 14–17. Accessed 2 May 2021.

Barry, Bruce, and Ingrid Smithey Fulmer. “The Medium and the Message: The Adaptive Use of Communication Media in Dyadic Influence.” The Academy of Management Review, vol. 29, no. 2, 2004, pp. 272–292., Accessed 2 May 2021.

Meyrowitz, Joshua. “UNDERSTANDINGS OF MEDIA.” ETC: A Review of General Semantics, vol. 56, no. 1, 1999, pp. 44–52. JSTOR, Accessed 2 May 2021.

Assignment 6

Jan Tschichold, Karl Gerstner, and Josef Müller-Brockmann all had similar ideology when it came to design, whether it’s alignment or grid systems. Tschichold believed that that typography should be legible first and foremost and form follows function, he also believed that layout should be asymmetrical.  The old typography that he talks about, was more for show than function, they didn’t communicate or give context to what was printed, and they weren’t legible enough to deliver the message.  In addition he mentioned that the design principles(size weight color) weren’t being used correctly in the old typography.  The asymmetrical layout of gives more expression, liveliness and variation of layouts than a centered design or symmetrical layout.  Even though a layout is asymmetrical, there has to the an order and cohesion between the content.

Similarly, Josef Müller-Brockmann also believed that a designers work should be clear functional message, but using grids to achieve that.  Brockmann see grid as “an ordering system” that is capable of being analyzed and reproduced, meaning that grids can influence and enhance the taste of a society and the way it conceives forms and colors. Grid system provide designs that are objective, well composed, and refined constitutes the basis of.

Karl Gerstner was a bit more confusing for me to understand.  Gerstner used the systematic morphological box typogram, where has descriptive words that are associated with typography that are put in row of boxes, The words are then combine to create a design.  This seems like a very dynamic way of coming up with different variations.  He also uses a a grid, similarly to the others, but his version seems like a modified grid.

Assignment 4

Typography is the most common and effective way to communicate with others and get a message across, whether it’s used by graphic designers or other people.  From the reading, typography has gone through a lot of changes and technology has had a Porto to play over the years.  Typo-photo which is the incorporation of type and and photos to create a visual communication, was created by Laszlo Moholy-Nagy and is used in graphic design almost like muscle memory today.  Moholy-Nagy was a photographer and painter, who was an advocate for technology to play a role in the arts and design and to help spread the news of what was happening in world.  The “technician and his machine” that was mentioned by Moholo-Nagy, that were meant to fulfill the needs that were need at the time, have paved the way to the graphic designer of today, who’s role today is similar the the technician where graphic designer use the typo-photo method a lot is their visual communication. The art of the past is missing variety and exploration of new concept, maybe due to limitations of technology at the time, Mohloy-Nagy also believed that the future of typographic methods are with new technologies.

When it comes to language, there’s a barrier due to so many different languages that are present and no universal way to communicate between the different languages.  Herbert Bayer believed science and art should come together and bridge the gap between.


Education is a need for artist, whether it’s self taught or in education institutions, it gives the artist the necessary tools, knowledge and community where they can grow and learn, however school and education alone isn’t enough for the artist to create and grow. Artist should create, make mistakes and improve, education helps but not without practice.  Art and design in the  21st century has developed with the help of technology and different ideas, in order for the Bauhaus ideas to remain relevant today, they would have to be more socially conscious about what’s happening around them and design messages that speak out for or about social issues today.

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