Jan Tschichold, Karl Gerstner, and Josef MĂĽller-Brockmann all had similar ideology when it came to design, whether it’s alignment or grid systems. Tschichold believed that that typography should be legible first and foremost and form follows function, he also believed that layout should be asymmetrical.  The old typography that he talks about, was more for show than function, they didn’t communicate or give context to what was printed, and they weren’t legible enough to deliver the message.  In addition he mentioned that the design principles(size weight color) weren’t being used correctly in the old typography.  The asymmetrical layout of gives more expression, liveliness and variation of layouts than a centered design or symmetrical layout.  Even though a layout is asymmetrical, there has to the an order and cohesion between the content.

Similarly, Josef MĂĽller-Brockmann also believed that a designers work should be clear functional message, but using grids to achieve that.  Brockmann see grid as “an ordering system” that is capable of being analyzed and reproduced, meaning that grids can influence and enhance the taste of a society and the way it conceives forms and colors. Grid system provide designs that are objective, well composed, and refined constitutes the basis of.

Karl Gerstner was a bit more confusing for me to understand.  Gerstner used the systematic morphological box typogram, where has descriptive words that are associated with typography that are put in row of boxes, The words are then combine to create a design.  This seems like a very dynamic way of coming up with different variations.  He also uses a a grid, similarly to the others, but his version seems like a modified grid.