according to tan tischold during the 20th century one should design with level and appearance and also with different arrangements.”We believe it is wrong to arrange a text as if there were some focal pointin the center of a line that would justify such an arrangement. Such pointsof course do not exist, because we read by starting at one side (Europeans forexample read from left to right, the Chinese from top to bottom and rightto left). Axial arrangements are illogical because the distance of the stressed,central parts from the beginning and end of the word sequences is not usually equal but constantly varies from line to line”. he believes that this statement is comparable to other languages but fails to realize not every language has different typography and differents ways reading writing and grammar.
with karl gerstener one should design typography with different elements of spacing and with different solutions. also as a designer there multiople ways to use and display type faces.”To describe the problem is part of the solution. This implies: not to make creative decisions as prompted by feeling but by intellectual criteria.The more exact and complete these criteria are, the more creative the
work becomes. The creative process is to be reduced to an act of selection.
Designing means: to pick out determining elements and combine them”. instead of having one solving probelms think of different aspects as well.
according to josef muller brockman one should design by using the grid and promoting. as of today i use adobe indesign which happens to have grids it gives me an understanding of how hierearchy works and also it can show oragnization.”The use of the grid as an ordering system is the expression of a certain mentalattitude inasmuch as it shows that the designer conceives his work in terms that are constructive and oriented to the future”. grids are very important we need to know how letters such as ascenders descenders are on grid to show different situations.
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