COMD3504 - Section OL10 - Spring 2021

Author: Angel

Assignment 9

These words are all new to me and were confusing to read before searching up its definition.  

Anchorage – text that provides the link between the image and the context.

Diegesis – a narrative or plot, typically in a movie.

Lexicon –  the vocabulary of a person, language, or branch of knowledge.

Imitari – “to copy or imitate”.

Metalanguage – multiple phrases, used to describe another language.

Polysemy – the coexistence of many possible meanings for a word or phrase.

Assignment 12 sources

Mease, Sarah, and Sarah Mease. “Everything You Need to Know About the Videographer Cole Bennett.” Study Breaks, 6 July 2019, Prum, August, et al. “How Cole Bennett Became SoundCloud Rap’s Go-to Music Video Director.” Kulture Hub, 13 Apr. 2021,
Traum, Abby. “Cole Bennett Exposing Underground Rap Artists.” The Paw Print, -artists/.

Assign 7

Humanity has prolonged their act of self growth through the extensive process of developing with technology. Media is the extension of the process of what human beings develop and represents how one might act or see things. There is a certain purpose for everything and the way McLuhan interprets things, they say that the wheel may be an extension of some 

human  or mental faculty, psychic or physical. It is something that is used and without it the body and system, McLuhan says that the wheel is an extension of our foot, which can be agreed upon as it shows just how The wheel is a part of a car which is designed to get us from one destination to another, the same way our legs do. Signifying that without the mind the body isn’t going to process the correct outcome to things. Without the media the body is nonexistent and the extension of media deals majorly through the body and mind. Without the body it would be non-existing causing the body to not be completely functional. The body makes everything operate therefore it is necessary for the development of media. A major hazard that might come with technological progress is the effect it has on the older generation using technology. Times get tougher as the technological society continues to advance due to everything constantly developing in society. One might be getting their mental process tested and they must develop the thought of progressing without the constant judgement by others. A lot of concepts and illustrations are often made off of following the same inspirations and illustrations which brings a larger concept to one’s art.  

Assignment 4

According to the articles, what I interpreted from both is that Authors from back then seem to be afraid of evolution and the concept of change, they always viewed technology to be a difference in which was not necessarily needed. Yet it continued to grow in our community and every designer had to adapt in order to stay in tune with everything that is happening in today’s society. A lot of the things designers do has to do with personal experience or the things in which they may have witnessed in life with fuels the creativity levels. No matter what it may be, design is always there and traveling with you, it’s all a matter of how you see the situation and draw it. Gropius believed that all work is manifestations of our innermost selves, which I truly agree on due to the fact that everyone pictures certain situations differently and it’s all a matter of how you represent them thoughts and place them on paper. It is a true cause for growth as well as you are constantly challenging yourself and the designs you create with the topics that are brought up. Typography is important to every designers design as it improves the concept the more you know the topic and what you decide on adding towards the design.

Assignment 3

From what I understood from the article is that, designers need to develop and adapt to society in order to advance. This article I felt was similar to the other articles as they all speak on Technology and their perspective on how it effects us. It has become apart of our everyday life and to past artists such as Filippo Marinetti had an extremist approach towards his ideas and wanted to see a new type of future. Marinetti’s view on museums and comparisons show just how strongly they felt towards the idea of museums, and while in a way I can agree, places like museums can still give an artist ideas for any piece of art they ever come up with in the future. I think Marinetti also states how looking at old art and admiring it isn’t really a way of advancing, we are draining our energy into old dead work, which I kind of disagree with because I feel that every idea or concept can come from something that may have seen before or can bring inspiration to make your own form of art. At the same time, it makes sense because it is true that people rarely go to museums and when they do it’s maybe like 1-2 times in a year, and each time you go it will most likely be the same art like a cemetery would be with all the tombstones. El Lissitzki’s point of view on art was a very interesting one, they viewed every invention in art as a single event in time with no evolution, he had the thought that art and design would follow the idea of ” dematerialization”. Which in fact is true, because the more and more society evolves, the more technical we become, In just the span of 15 Years our technology has advanced dramatically, and doctor appointments, shopping, selling art, etc. can all be done virtually through your laptop or phone, and when it comes to making art, we now stray a bit away from hands on art, and now perform more art through computer software. Artists have fought to keep a balance, but one has to adapt to the technology to maintain having a smooth creative and communitive process.

Assignment 1b

Society has continuously continued to develop and grow throughout the years, but not only society has grown as decades pass. Graphic design and the designers have also evolved as technology began to be created and everything became more focused towards that aspect. Both society and graphic design are connected, According to the text, this is something Armstrong would agree with. 

We as designers have to see and interact with our society to see the true art around us. Although, as society first developed with technology, early avant-Garde artists viewed authored work of the old art world as shamefully elitist and ego driven. Yet we can agree that one has to understand and see the purpose of that past design in order to build art of today. Munari and Armstrong both believed in that as well, which is why they observed things in such different aspects. 

Designers now have begun to evolve into design observers or as the term Dmitri Seigel uses “prosumers”.  He combined both producer and consumer into one, designers are now in charge of things such as design, manufacturing, and the development. Technology has pushed designers into having to be able to produce work with multiple kinds of designs. Which is a good thing because it expands ones way of thinking along with the work they will be able to produce. Asking yourself Theoretical questions as a designer is an important thing that we should all concern ourselves with because it helps create another path to creativity, while also expanding your way of thinking and handling the design you are creating. It also gives one time to reflect on the task at hand and find the solution to the problem one may have had with their art.