COMD2300 Communication Design I, S2023

Faculty Name | Course - Section | Semester

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Project 4 (Example)

Faculty: This example post demonstrates how you can provide instructions for each assignment. It uses the category “Assignment Instructions” and can be found under Activities > Assignments in the site menu. Use the suggested outline below to structure your assignment posts.

Overview

Design an animated ad campaign.

In our digital age, social media has taken precedence as the most trafficked form of advertising. Students will work in teams of 4-5 to develop a creative brief, style guide, 1080x1920px .MOV/.MP4 animated story effect, 500x500px transparent GIF Sticker, and 1080x1350px .MOV/.MP4 animated timeline ad for brand of choice

Learning Outcomes

  • Students will continue to learn how to work in groups, effectively creating a presentation including a Creative Brief, Style Guide and animated Design assets.

Instructions

  1. Final assets will be presented along with creative brief and style guide as a .pdf presentation. Assets must include 1080x1920px .mov/.mp4 animated story effect, 500x500px transparent GIF sticker, and 1080x1350px .mov/.mp4 animated timeline ad.
  2. Design must include a brand purpose (product, logo, iconography, ect)
  3. Design must include a call-to-action (website, social media, location, ect)
  4. Design must include three headlines, one headline per asset – should be largest element on ad
  5. Design must include one tagline throughout campaign (same tagline on all three assets) – should be smaller than the headline and tie together both the headline and brand purpose
  6. Design must include dominant artwork that catches the audiences eye

Due Date(s)

  • Add due dates or schedule

Resources

Project Example

Project 3 (Example)

Faculty: This example post demonstrates how you can provide instructions for each assignment. It uses the category “Assignment Instructions” and can be found under Activities > Assignments in the site menu. Use the suggested outline below to structure your assignment posts.

Overview

Ad Agency Digital Poster Campaign

In this project, teams of 5-6 will work to develop a digital poster campaign to advertise one New York based advertising agency of choice.


Each student will then be responsible for designing their own illustrative/vector-based design to reflect the team’s creative brief and style guide. The designs are intended to be shown as a group (i.e. the grid on Instagram)- and should showcase both copy and design consistency.

Learning Outcomes

  • Learn how to work in teams to create consistency as individual designers. Students will also learn more about local Advertising Agencies. Students will learn about how to advertise through social media.

Instructions

  1. Final individual assets will be delivered as 2400×2400 px PNG files. Final group pdf presentations must include creative brief, style guide, and ads shown together. Designs must be created in an illustrative format.
  2. Design must include a brand purpose (product, logo, iconography, ect)
  3. Design must include a call-to-action (website, social media, location, ect)
  4. Design must include one headline per asset – should be largest element on ad
  5. Design must include one tagline throughout campaign (same tagline on all assets) – should be smaller than the headline and tie together both the headline and brand purpose
  6. Design must include dominant artwork that catches the audiences eye

Due Date(s)

  • Add due dates or schedule

Resources

Crones Campaign Behance
https://www.behance.net/gallery/94352701/PRAXIS?tracking_source=search_projects_recommended%7Cillustration%20advertising

S&M Solutions Behance
https://www.behance.net/gallery/93844271/S-M-Solutions-Social-Media?tracking_source=search_projects_recommended%7Cillustration%20advertising

Riedell Instagram (Superstars Posts)
https://www.instagram.com/riedellroller/?hl=en

Pentagram Instagram (engagement and traffic)
https://www.instagram.com/pentagramdesign/?hl=en

Instagram Template
https://www.teachingtechnix.com/2019/03/updated-instagram-template-for-google.html

Project Example

Project 2 (Example)

Faculty: This example post demonstrates how you can provide instructions for each assignment. It uses the category “Assignment Instructions” and can be found under Activities > Assignments in the site menu. Use the suggested outline below to structure your assignment posts.

Overview

Design an ad campaign that includes three separate assets and a creative brief.

Consider how the location and purpose of the ad campaign assets would
influence your design considerations.

Learning Outcomes

  • Learn how to create an ad campaign that would be shown across multiple platforms.

Instructions

  1. Final three assets will be presented along with creative brief as a .pdf presentation.
  2. Design must include a brand purpose (product, logo, iconography, ect)
  3. Design must include a call-to-action (website, social media, location, ect)
  4. Design must include a total of headlines, one headline per asset – should be largest element on ad
  5. Design must include one tagline throughout campaign (same tagline on all three assets) – should be smaller than the headline and tie together both the headline and brand purpose
  6. Design must include dominant artwork that catches the audiences eye

Due Date(s)

  • Add due dates or schedule

Resources

Example Project

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