Exhibition Paper

Jennielyn Aquino

11/30/19

Professor. Hoy

ARTH 3311-D428

Exhibition Review Paper

For this exhibition review paper, I decided to go to both the Society of Illustrators / Museum of Illustration and Poster House. The exhibit I decided to go for the Society of Illustrators / Museum of Illustration is “The Marvel Art of Joe Quesada.” Going to the Society of Illustrators was an easy location for me to travel there since it was in Lexington Ave 63rd street and I was familiar with the museum but never got a chance to explore. When I went to the Society of Illustration, I was a little shocked finding out that it was a pretty small three-story museum with a red patio that had Society of Illustrator written across it. But It was the first time visiting the Society of Illustration. However, the museum was filled with so many amazing illustrations. However, as you are on the second floor, there are so many other illustrations especially the Marvel exhibition that I was excited about. But the Society of Illustration has a small flyer that had a brief explanation of the history of the museum and a flyer that promoting that they have a sketch night. There was another exhibit in front of me as I walked in which was The Original Art 2019 exhibit. It was a children’s book exhibition that had Children’s book that was displayed in the middle of the exhibition. I spend my time there looking over at all of the children’s books and enjoyed reading them while I was visiting there. However, the first thing I saw once I entered the museum was a poster displaying for their exhibit which was “The Marvel Art of Joe Quesada.” I was feeling excited since I was a huge fan of Marvel. Once I pay my general admission to get to the museum, I went straight up the stairs to go see the Marvel exhibit. One of my favorite Marvel characters which were Doctor Stranger was in the exhibit. As for going to Poster House, I was amazed when I first came inside the museum. Once I entered the museum, I already notice a small little gift shop next to me as I walked it. For Poster House, I went to 20/20 Insight: Poster from the 2017 Women’s March exhibit. The reason why I went to this exhibit since I was interested in the history of the Women’s March in 2017. Not being familiar with going to Poster House made it a little difficult for me since I have never been there before. But with the help of Google maps, it was a success for me in traveling to the Poster House. However, I got super confused about finding where was the entrance since I saw their gift store. 

 

 

In the Society of Illustrator / Museum of Illustration, their mission was to promote their art illustration for us to appreciate the history behind the illustration and the evolvement in nature through their exhibition. As I go to see The Marvel Art of Joe Quesada, it was an interesting exhibit to go especially as a fan of the Marvel comics. As I walked up the stairs going to see the Marvel exhibit, the first thing I saw is this huge drawing of Spider-man and the word “The Marvel Art of Joe Quesada” written on the lower right side of Spider-man. I got super excited as I started to walk in the exhibit. It was as if I was a kid who was walking inside a candy or toy store. After the huge poster, there is another small poster that also has “The Marvel Art of Joe Quesada” written. That poster interested me because it involved most of my favorite Marvel superhero characters who I was familiar like Spider-man, Black Panther, Black Widow, Dr. Strange, Iron Man (RIP Tony Stark), etc. As I walked into the exhibit, I was amazed by the artworks that were drawn by Joe Quesada especially with the bright red wall. I felt like the bright red wall really made most of his sketches and drawings pop up more to make people interested in his works. The first thing I saw as I walk in the exhibit was a brief background explaining who Joe Quesada was and explain what would expect to see in this exhibit which was his drawing for his personal collection. The first of Joe Quesada’s work that I saw was a sketch of Doctor Strange that was used for a comic book cover. I like one of his other works which were a design/concept sketch for a character called Araña. It caught my attention because you could see the development of this own character.  You see Quesada’s ideas that he had for her like what she wears. Another work that interested me was a page from one of the comics “Daredevil”. It was the layout of the page is what caught my attention even its monochromatic pieces. I just wish that the exhibition was a bit bigger cause I would like to see more of Joe Quesada’s works as a Marvel fan. However, overall this exhibition was really interested exhibit because you get to see most of Marvel’s comic that illustrated by someone who was Marvel editor-in-chief. I would love to take a chance to go see the exhibition once again during my free time. Right after checking “The Marvel Art of Joe Quesada”, I went to check this small cafe that they have on the next floor. But I was only able to check the cafe out for a small amount of my time.

As for the Poster House, their mission was to present their views of the poster that was from the earliest mid-1800s to the present day. Their posters are a way to educate their audiences when they investigate their public impact. Their posters also are used to communicate with the audience using the combination of both words and images. It’s a way for the poster to speak toward the audiences persuadable and through art & posters. For this paper, I was choosing between checking to the 20/20 Insight: Posters from the 2017 women’s march exhibit & Japan red cross society exhibit. I ended up choosing to see the 20/20 Insight: Poster from the 2017 women’s march exhibit. As I went to go to the exhibit. I was already greeted with good employees As I went to the poster house, the employees gave me a small brief about the exhibit since I asked them after buying my general admission. As I walk in the room that was full of the poster that had to do with the 2017 women’s march. As I walked in a separate room that was for the exhibit, I notice a bunch of papers that look like a stack of newspapers. It was giving a full explanation of the events that happened during the women’s suffrage  Just next to the stack of the newspaper was a timeline that was showing the event that happens during women’s suffrage and giving a small brief explanation. One of the events that caught my eyes to see was the second national march for lesbian and gay rights at Washington. It caught my attention because of the way composition 

As for the Poster House, their mission was to present their views of the poster that was from the earliest mid-1800s to the present day. Their posters are a way to educate their audiences when they investigate their public impact. Their posters also are used to communicate with the audience using the combination of both words and images. It’s a way for the poster to speak toward the audiences persuadable and through art & posters. For this paper, I was choosing between checking to the 20/20 Insight: Posters from the 2017 women’s march exhibit & Japan red cross society exhibit. I ended up choosing to see the 20/20 Insight: Poster from the 2017 women’s march exhibit. As I went to go to the exhibit. I was already greeted with good employees As I went to the poster house, the employees gave me a small brief about the exhibit since I asked them after buying my general admission. As I walk in the room that was full of posters that had to do with the 2017 women’s march. As I walked in a separate room that was for the exhibit, I notice a bunch of papers that look like a stack of newspapers. It was giving a full explanation of the events that happened during the women’s suffrage  Just next to the stack of newspapers was a timeline that was showing the event that happens during women’s suffrage and giving a small brief explanation. One of the events that caught my eyes to see was the second national march for lesbian and gay rights at Washington. It caught my attention because of the composition and it’s layout as well. I find using the triangle for each first letter very successful since the poster used a magenta color. It makes a good pop up for just a blank background in this poster. As I started to walk around more the exhibit, the next thing I notice a fist-raising up in every poster all over the wall. Right in the middle of all of the posters shows a small description of what the fist represented. It’s explained that the raised fist represented as an “anti-fascist” salute which was associated with leftist that cause dating back then during the 1910s. Just right next to that was a whole lot of more posters but it was mostly for Reproductive Freedom. There were posters that were showing mostly forced motherhood. Most of the posters were mostly representing illegal abortions where it would lead to death. There was one poster that used clothes hangers as their concept because it was symbolizes as dangerous. I looked that was behind me which were posters that were used for Trump opposition. There were some posters that pretty hilarious but at the same time, it was sending a message about Donald Trump. It shows the freedom that we Americans were enjoying to openly share their critical toward the elected officials. One of the posters that were making me laugh at was one that was a poster of Donald Trump’s face that said fake your tan, not your news. Another poster that I had found interesting was that said:” Hate has a face and it is the same color as this sign.”  It was just a regular orange poster that was written in black. I found it as the strongest because of the color of the poster since Donald Trump was known for his orange skin color. After walking out throughout the entire exhibit, i went back upstairs checking out the other exhibit that was showing while I was visiting and took some pictures there. Overall I did enjoy visiting this exhibit. There were so many amazing posters such persuade poster and some funny that made me laugh. I really enjoy visiting the poster house. 

 

PICTURES : 







Research Paper (Photographer /Designer)

Jennielyn Aquino

Prof. Goetz

COMD 1112

Research Paper

 

Alexey Brodovitch


Alexey Brodovitch was both a Russian-American graphic designer and photographer. He was known to be the art director for a fashion called Harper’s Bazaar. Brodovitch was born in 1898 in Ogolitchi, Russia. Brodovitch was born into a wealthy family.  He began his career as a graphic designer when he was in Paris from 1920 to 1930. But  It was right after he was enlisted to fight in a Russian Army during World War I. After World War I, Brodovitch returned to France to reunite with his family. He started to look for a job for the first time since he was deprived of wealth. He always wanted to become a painter, so he took a house painting job. He was able to work as a painter for backdrops at Diaghilev’s Ballet Russe because of the connection he had with emigrated Russian artists. During his spare time, He would begin sketching designs that were for textiles and jewelry. Soon enough, his side project became successful in selling his designs to fashionable shops after he completed his ballet works. He took another part-time job which where he was creating layouts for art journals and design magazines. He juxtaposed the type, photographs, and illustration of the magazine. However, Brodovitch started to gain recognition for his design work which won first place for a poster competition for an artist event called “Le Bal Banal.” This poster was a bold design that was inverting the mask shape, type, and background.  He continued gaining that recognition just after his success in the Paris Internation Exhibit of the Decorative art during 1925, earning at least 5 medals. In 1930, Brodovitch started to move to the united states after accepting a job post as a professor of advertising in Philadelphia. Then in 1934, Carmel Snow who was the editor-in-chief for Harper Bazaar hired Brodovitch as the art director in order to revive the magazine with his modern spirit. He would modernize the magazine graphic along with bringing photography to the fore. Brodovitch became a huge influence on many photographers.

 

 

 

CITATION

“Alexey Brodovitch Paintings, Bio, Ideas.” The Art Story, www.theartstory.org/artist/brodovitch-alexey/.

“Alexey Brodovitch.” Artnet, www.artnet.com/artists/alexey-brodovitch/.

“Alexey Brodovitch: Biography, Designs and Facts.” Famous Graphic Designers, www.famousgraphicdesigners.org/alexey-brodovitch.

Biography by Andy Grundberg  September 4. “Alexey Brodovitch.” AIGA, www.aiga.org/medalist-alexeybrodovitch.

The Editors of Encyclopaedia Britannica. “Alexey Brodovitch.” Encyclopædia Britannica, Encyclopædia Britannica, Inc., 11 Apr. 2019, www.britannica.com/biography/Alexey-Brodovitch.

Nick_L. “(12/55) Alexey Brodovitch – Photographer/Designer.” Photographs Etc., 1 Jan. 1970, nicklloyd.blogspot.com/2013/01/1255-alexey-brodovitch.html.

“Quick Design History: Alexey Brodovitch #ThrowbackThursday.” Shillington Design Blog, 2 Apr. 2019, www.shillingtoneducation.com/blog/alexey-brodovitch-tbt/.

SeungYu. “Alexey Brodovitch.” Design History Mashup, 1 Jan. 1970, designhistorymashup.blogspot.com/2008/04/alexey-brodovitch.html.

 

 

 

Logo History

Logo History (Revised)

 

Jennielyn C. Aquino

COMD 1112 D109

Prof. Tanya Goetz

Due: 9/09/19

 

Assignment #2: Logo History

“Walt Disney Logo.” 1000 Logos The Famous Brands and Company Logos in the World, 1000logos.net/walt-disney-logo/.

 

Walt Disney started off his career with his first-ever business which was Laugh-O-Grams Studios. It was the beginning of his creation of cartoon films. But in 1923, Laugh-O-Grams studio was suffering from an unfortunate bankruptcy. Because of this bankruptcy, Disney moved out Hollywood in order to start all over again. He had only $20 to his name. With the help of his brother Roy, Disney was able to produce his own short cartoon animation called “Alice and Oswald the lucky rabbit.” Both cartoons became very successful and popular.  However when he tried to earn some money from his distributor for his cartoon. He founded out that his distributor went behind his back and signed up almost all of his animators in order to make Oswald cartoons make less money. Disney reread his contract and soon realized that he didn’t own the rights to Oswald. In 1928, he lost his legal copyright for these characters since he couldn’t protect his legal right for his character.

Along with the help of his chief animator Ub Iwerks, Disney was able to design a brand-new character which was a little mouse and able to give the little mouse a personality. Ub was able to animate two Mickey Mouse cartoons. However, Disney couldn’t sell his cartoons due to the fact that the original two Mickey Mouse cartoons did not yet have sound. In their third cartoon Steamboat Willie, they introduced synchronized sound to the animation. The little mouse from Steamboat Willie became known as Mickey Mouse. Mickey Mouse became one of the most famous Disney characters that Walt Disney created. Due to the success of Steamboat Willie, in 1929 Walt Disney Production was created. This was the very beginning of Walt Disney’s successful career.

Stark, Tony. “The Walt Disney Logo.” Logaster Blog, 11 Sept. 2019, www.logaster.com/blog/walt-disney-logo/.

When Walt Disney production was first created, its first-ever logo was the profile of Mickey Mouse which was rotated and changed colors. The logo featured a stylish word which was Walt Disney and home entertainment right below the logo. It takes advantage of Disney’s first-ever creation which was  Mickey Mouse. This logo was showcasing the improvement in technology animation during that time. Mickey Mouse was transformed from a touching mouse into a most famous brand. Mickey Mouse was the first cartoon character who was able to exceed the bound of screens

Sandu, Bogdan. “The Disney Logo and All There Is to Know about the Walt Disney Brand.” Design Your Way, 13 Nov. 2019, www.designyourway.net/blog/graphic-design/the-disney-logo/.

In 1985, the Walt Disney logo had a transformed in its logo. They added a key visual,Cinderella’s castle, to the Walt Disney name. The logo was on a dark purple/blue backdrop along with a shower of light that was descending from the top of the screen. It was forming into a stylized ,segment castle which was a either white or purple with only 6 flags. Through the main gate of the Cinderella’s castle had a white ball of light that formed and  then extend out to form the word of Walt Disney along with the word “PICTURES” that was faded underneath Walt Disney

Nostra. “The Story Behind… The Walt Disney Pictures Logo.” My Filmviews, 19 Dec. 2012, www.myfilmviews.com/2012/10/31/the-story-behind-the-walt-disney-pictures-logo/.

In 2007, Disney had struck a deal with Pixar to created an animated 3D version of their previous logo. The camera would zoom out of the castle while the 6 flags were moving. “Walt Disney Pictures” is shown after while the stars was drawn a line that was behind the castle which cast a shadows onto the castle.

 

RESOURCES:

Admin, Joe – LMW. “The History of Disney and Their Logo Design.” LogoMyWay Blog, 7 Mar. 2017, blog.logomyway.com/history-disney-logo-design/.

Sandu, Bogdan. “The Disney Logo: All There Is to Know about the Walt Disney Brand.” Design Your Way, 17 June 2019, www.designyourway.net/blog/graphic-design/the-disney-logo/.

Stark, Tony. “The Walt Disney Logo.” Logaster, 22 Aug. 2012, www.logaster.com/blog/walt-disney-logo/.

“Walt Disney Logo.” 1000 Logos The Famous Brands and Company Logos in the World, 1000logos.net/walt-disney-logo/.

Www.facebook.com/stuartlcrawford. “History Of The Disney Logo Design And Branding Evolution.” Inkbot Design, 13 Aug. 2019, inkbotdesign.com/disney-logo-design/.

Nostra. “The Story Behind… The Walt Disney Pictures Logo.” My Filmviews, 19 Dec. 2012, www.myfilmviews.com/2012/10/31/the-story-behind-the-walt-disney-pictures-logo/.

“Walt Disney Pictures Logo.” Disney Wiki, disney.fandom.com/wiki/Walt_Disney_Pictures_logo.

“Walt Disney Logo.” Graphic Design I, 9 Mar. 2012, graphicdesign1aust.wordpress.com/2012/03/09/walt-disney-logo/.

“How Disney’s Iconic Look Has Changed From 1923 to the Present Day.” D23, 27 Mar. 2018, d23.com/walt-disney-productions-logos-through-the-years/.

Stark, Tony. “The Walt Disney Logo.” Logaster Blog, 11 Sept. 2019, www.logaster.com/blog/walt-disney-logo/.

 

 

 

Visual Quote Concepts

 

QUOTE OF MY CHOICE:

“Books are uniquely portable magic.” -Stephen King

Since I could not find the author of my original quote, I decided to go with the one that I was the most familiar with.

Thumbnails:

 

 

 

 

 

 

Final Concepts:

#1

Visual Quote #1

For the first concept, I chose an opened book since an opened book was the first thing I think of. I thought of having to put a black background for the book to pop up along with the quote. I thought I would use a script typeface for the word “Magic” to intimate the word magic. But it wasn’t successful for most people. It was making my quote more Disney-like rather than Stephen King since he was known for his horror theme books & horror movies. I added a horror theme background instead using a black background. For the font typeface, I looked up a horror font on Dafont. I ended up using a font called another danger. For the font color I used for Stephen King , I used something that was the color of blood. I used a bloody handprint to make it more horror.

#2

Visual Quote #2

 

For this concept, I keep the same concept as my first one just from a different perspective. For the color choice, I ended up choosing this purple-blueish color for the book itself. But however, for my concept, I made the font color I just put a regular black for Stephen King. But my final concept I ended up changing up the alignment for Stephen King more in the center. Adding some kind blood drip from the book to intimate the horror feel you get when you read Stephen King

#3

Visual Quote #3

For this concept, at first, I did another opened book but however, It wasn’t successful as I thought it would be. So I ended up changing up my idea and using a different way to visually show this quote easily. I used a picture of Stephen King as my concept to make it more different from my second concept. For the font I found another horror that look like a bloody word. The font name for this is called Double Feature. I was able to find it also on Da Font.