Blog #11 Adidas Vs Kayne West



In “Corporate America is canceling Kanye West” written by  , They talked about how during the last week many retailers , social media platforms , celebrities , fashion and entertainment companies were peeling away business alliances with the rapper Ye as known as Kanye West. During early October, Kanye was wearing a “Whites Lives Matter” shirt along dressed serveral black models in clothing that had the same phase at the YZY runaway show for  Paris Fashion week. There  was a slogan that have been linked by the Anti-defamation league to the Klu Klux Klan. During an 45 minute podcast called “Drink Champs” West made some outrageous comments that cause an actuaal financial repercussion for both him and his brand partners. During the podcast Kayne states “I can say antisemitic things, and Adidas can’t drop me. Now what?”. He even suggest that George Floyd died from an fentanyl overdose instead of police brutality.  He even repeatly say some antisemitic conspiracy theories and doubling down on them in many interviews.