An awareness campaign about Technology and the loss of human connection.
An awareness campaign brought to life during the height of the pandemic. We have gained access to the world but lost the connection within our homes.
Now in an age after the Pandemic, we have access to many platforms and digital accessories at our fingertips. With all this access we ask ourselves what is happening in the home? Laptops, tablets, smart TVs, and home devices are filling our homes and everyday lives but what about quality time? What about verbal discussions?
An infographic showing ways you can disconnect from tech and reconnect to humanity.
This awareness campaign was to bring to light the many ways that technology has grown and our connectivity has grown apart. People have become so engulfed in online games, social media, and searching the web, that people have lost some of the most basic forms of human connection, conversing and feeling one another on an emotional level. This campaign tells people to take the time to disconnect from tech and reconnect with family, friends, and loved ones.
Through qualitative research, we saw patterns happening throughout different households and the results expanded our idea, how tech affects children and adults in the same households.
