Logos and Branding, the design idea was to have a universal image and color scheme that is identifiable across all future forms of product placement.
Logo sketch ideas: when coming up with a solid logo, coming up with different concepts helps build toward a unified image that tells your brand’s story.
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/SBfinalproject-791x1024.png)
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/SBfinalproject2-791x1024.png)
The color palette and type treatment are key components in a solid branding campaign, the color scheme stays consistent throughout the brand elements.
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/SBfinalproject3-791x1024.png)
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/SBfinalproject4-791x1024.png)
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/SBfinalproject5-791x1024.png)
A graphic manual is a great tool to have for brands that want to have clean and consistent design elements.
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/SBfinalproject6-1-791x1024.png)
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/SBfinalproject7-791x1024.png)
Some elements worth noting are the use of coffee beans digitally drawn by me and the elements of the heart coffee cup with steam in various elements.
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/05/Apron_1-1024x736.png)
Employee aprons were designed in the dominant deep burgundy color created with the logo as the center element. The highlight of the apron is the multi-color beans pattern throughout the bottom of the apron.
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/05/beans_pattern-1024x576.png)
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/05/Coffee_mug_hands-737x1024.jpg)
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/02/dark_02_bag-copy-2-1024x672.png)
![](https://openlab.citytech.cuny.edu/janieca-cas-portfolio/files/2024/05/iced_coffee_pic_2-1024x860.png)