Logos and Branding, the design idea was to have a universal image and color scheme that is identifiable across all future forms of product placement.
Logo sketch ideas: when coming up with a solid logo, coming up with different concepts helps build toward a unified image that tells your brand’s story.
The color palette and type treatment are key components in a solid branding campaign, the color scheme stays consistent throughout the brand elements.
A graphic manual is a great tool to have for brands that want to have clean and consistent design elements.
Some elements worth noting are the use of coffee beans digitally drawn by me and the elements of the heart coffee cup with steam in various elements.
Employee aprons were designed in the dominant deep burgundy color created with the logo as the center element. The highlight of the apron is the multi-color beans pattern throughout the bottom of the apron.
