Journal #16 Tonal progression, shade, tint, tone and venn diagram

 

Tonal progression

Formal: A tonal progression is a succession of color mixtures proceeding from dark to light.

Informal:

Colors that flow in and out of eachother and creative variations that fades

 

Shade – source: thoughtco

A shade is a hue or color with black (or any other dark color) mixed into it. This creates a darker version or a darker tone of it.

You can have more than one shade of a color, depending on how much has been mixed into it.

The opposite to a shade is a tint.


 Informal: shade is filling in a light tone into a composition, shade could changes variations of colors


tint- source : thoughtco

is created when you add white to a color and lighten it. It is also sometimes called a pastel color. Tints can range from nearly the full saturation of the hue to practically white. Sometimes artists add a small bit of white to a color to increase its opacity and covering strength.


Informal: Add variations to color creates range

Tone – source: thoughtco

A tone is created when you add both white and black (which is gray), to a color and tone it down, or desaturate it.


informal

tone – dark colorways in paint


Venn Diagram source – conceptdraw

Venn Diagrams are the intuitive way to work with sets which allows to visualize all possible logical relations between several sets. They are widely used in mathematics, marketing, logic, statistics, sociology, etc.


informal – connecting to circles  and a connection between topics

Venn Diagram | future me j o b

COMPANIES / FUTURE ME

#15 Design Journal Value + Gouache

Examples of VALUE

 

GouAche Examples

#14 Design Journal | Layering, Transparency, Spatial depth

Journal #12 Rhythm in D E S I G N

 

Source: Photo

Logo History Paper – Updated

Updated Logo History Paper

Gucci

Isis Samuels Swaby

CDMG 1111 Digital Media Foundations

Professor Tanya Goetz

December 20 2017

Study of Logos

Digital_Media_Foundations_CDMG1111_Goetz

 

 

 

 

 

‘Turn Your Wounds Into Wisdom’ – Oprah Winfrey | Quote Project | Postcards

 “Turn Your Wounds Into Wisdom”, the quotation from Oprah Winfrey is the focus of my postcard project. I used Helvetica Condensed Bold and Helvetica Light as a main typeface. Oprah Winfrey face is within the text, ‘Wisdom’, it adds to her  meaningful quote. I  used reflect tool to switch the direction of the part of the quote ‘ Turn Your Wounds Into’ and ‘Wisdom’ is in all caps to highlight wisdom as the focus of the postcard. I wanted to create movement and rhythm in my postcard composition.
Complentary Colors in this composition. I layered the U’s for an effect of showing how
turn your wonders is separated from ‘into’ and ‘Wisdom’.

Turn Your Wounds into Wisdom is reflect tool creating a backward effect and adding more focus on turning your wounds into wisdom.

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Journal #11 Mock Up + Composition

Mock UpSource: Mockup

Composition

SOURCE: Composition

 

 

EXAMPLES OF RHYTHM + MOVEMENT (JOURNAL #10)

RHYTHM

MOVEMENT

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RHYTHM + MOVEMENT (Coroflot)

  • RHYTHM

    I noticed Rhythm in these examples of graphic work because the designs have a strong repeated pattern and energy to the works. Forms of variations in color ways and shapes that follow with a flow and movement to the design hierarchy therefore, it makes sense to the viewers eye to have a full visual understanding of the graphic.

    Kristina Wedo

    Wedo’s graphic  for Baby All Right’s Halloween Showcase shows rhythm in the type and color palettes the designer chooses to use within the flier and using the color to travel throughout the graphics.

    Alejandra Garcia

    Garcia’s design stood out to be as a viewer because there is a rhythm to the design and makes it feel less violent with the orange background behind the figure, even though this used for gun shooting ranges practice sample body. The designer customized this design with gun holes and spattering blood references which create a swing to the design and makes it less familiar and less static but more active guiding the viewers eye to the type to promote the Play or showcase.

     

    BRAD ADAMIC

    Adamic’s pattern has a lot of movement within variations of greys and black (figure ground influences) working as a contrast but feels very active as a print. The design is is varied between leaves and camo design. In a way looks like dried up leaves and lively leaves.

    MOVEMENT

    BRIAN NAYLOR

    Naylor’s shows movement in his work by having the coffee flying in against a white background and give you the feeling of the movement that it is an active and healthy snack. The coffee is the main focus of the design,  espresso is the main ingredient in the health bar, One Whey (Zero).

     

  • Timothy Hirschey

    Hirschey’s logo explores movement with the shapes of circles, oblique and scaling of the logo to make your eye to focus in on the designs. The hands of the logo creates closure and swing to the logo. The plaid design within the logo creates this lumberjack feel against the lines within the beard of the lumberjack adds more direction to the contrasting designs.

  • Alejandra Garcia

     Garcia’s movement in the designer work’s theres a variation of energy with the white/black/grey tones in the shapes starred layered design and the background with grey tones. The movement is in the lines and it feels like the graphic was active through the shapes that are interlocking within each other.

 

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Visual Hierarchy

Capsule PHarmacy (online pharmacy)

The Pharmacy that wants other pharmacies to be better (1)

CAPSULE SIGNAGE/LOGO (2)

GRAPHIC OF A CAPSULE PILL (3)

CAPSULEPHARMACY.COM (4)

Peapod (food delivery service)

IMAGE OF EGGS W/”CAGE FREE / SCHELP-FREE’ (1)

PEAPOD TRUCK (2)

THIS IS A SIMPLE AD SHOWING THE LOCAL BROOKLYN START UP IS DOING DOOR-TO-DOOR FOOD EXPRESS SERVICE SIMILAR TO ‘DIRECT FRESH’

Madewell (women’s clothing brand)

“I WANT A BOYFRIEND” (1)

CLOSE UP OF MODEL WEARING MADEWELL DENIM (2)

MADEWELL (3) BRAND LOGO

WE’RE ON IT. (4)

small type under this slogan “Our weekend-ready boyfriend style is swipe right worthy hinting at dating apps like ‘tinder’ (5)

 

Pratt’s Student – Tim Liedtke

Tim_Liedtke_Exceptional_DES_FA13_1_1_Hand Poster (2)

https://www.pratt.edu/the-work/gallery/hand-poster/

http://www.timliedtke.com/

I took a liking to Tim Liedtke’s work because he works within color ways, Liedtke uses to convey in an idea within his design. Theres a lot of color contrasts and texture within his work. He studied at Pratt but I googled him to find more of his work on his website, it was minimal but it showcases his style of graphic design mix with illustrations.

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Cooper Hewitt – CONTRAST x ART

Sidewall, Marilyn Monoprint, 2015, screen printed and hand painted on chrome mylar, polyester diamond dust. Gift of Flavor Paper.2015-44-3

This is a great form of contrasting the grey background comparing up against the paint imagery of Marilyn Monroe faces screen printed on this grey backdrop.

HEAD CLOTH (KAIN KEPALA) (INDONESIA), EARLY 19TH CENTURY

I loved this print! So warm and the tones blend well within the orange, black, grey tones contrastING against each other.

SIDEWALL – SAMPLE, WILLOW, 1948

Contrasting Print, Light green Leaves against a green background.

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Examples of Visual Weight | Journal #7

Examples of Visual Weight 

CONTRAST

Tension

 

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Textures for Potential Design Projects

TEXTURES! TEXTURES! TEXTURES!

TEXTURE: PLAID / TEFLON

DESIGN FOR A FASHION BRAND TO CREATE A FLIER OR POSTER FOR AN EVENT

Texture: WICKER

DESIGN for a furniture and/or handbag company

TEXTURE: Wood Bark 

design a wedding invite for naturalist, hippy, DIY brides.