This image is the Shelf Talker. Red wine Chateau Cheval Noir. Deep red in color with an intensely flavored nose and palate. Supplies sumptuous aromas of vanilla, toast and concentrated ripe black fruit. The palate is fruit driven and fleshy, but also contains freshness. It’s also Saint-Émilion Grand Cru.
This Image is a red wine from a region I didn’t know that made wine. From Chile called “LOS VASCOS”, grape variety is Cabernet Sauvignon,2017 Estate grown Colchagua valley, Chile. On top of the label it said Domaine Barons de Rothschild {lafite}. The ALC is 14%.
This image is a red wine from Spain called “Campo Viejo”. The Designation of origin is Rioja Alavesa. The producer is Bodegas Campo Viejo, Vallée de l’Ebre is the region of this wine. the regulated designation is DOCa. Contains 13.5% of Alcohol. The grape variety is Tempranillo 100%. Online the price is $14.50.
This image is the Sparkling wine from Italy. Sparkling wine Caposaldo sparkling peach. Cocktail aromatized from wine and peach flavor. It has 65% ALC , sugar has 15g, calories 110 and the total carbohydrate 15 g (5%). The ingredients are wine, grape, must, sugar, peach, aroma, E102 yellow Tartrazine, Citric acid E330, Italy for Kobrand. The price for this bottle is $139.99.
This image is a red wine from a region I didn’t know that made wine.
called “Layer cake” One hundred percent hand crafted. Producer Shiraz/ Syrah, from South Australia Vintage is 2017. Price of this wine is $17.99. The aromas of cocoa, warm spice and dark fruit are very powerful from the first whiff. In the mouth, the wine is layered with rich blackberry, dark cherries and hints of dark, creamy chocolate ganache. The finish lingers on, hanging on your palette while the fruit and spice flavors slowly change and fade.
This image is a sparkling wine called Chandon. Born French, raised in California. Founded by Moët & Chandon in 1973. Chandon blends French know-how with California spirit to create vibrant sparkling wines.
This image is a Red Wine of Spain called “Marqués de Cáceres. This rich, full-bodied wine is made only in excellent vintages from hand-picked Tempranillo, Garnacha and Graciano grapes grown in Rioja Alta. Aged in French and American oak casks, Marques de Caceres Red Crianza has spicy aromas, berry fruit flavors and a velvety finish. Open preferably one hour before serving with hearty dishes, roasts, grilled meats or tapas. Red Wine – Product of Spain.
This image is a white wine from a region that I didn’t know made wine. Lanzerac is a sauvignon Blanc 2017 from South Africa. Lanzerac, established in 1692, is one of the oldest wine farms in the Cape. It’s an iconic cellar with a rich history and a worldwide reputation for well-crafted quality wines. Delicious gooseberry and kiwi-fruit flavors, with white peach undertones and a fresh limey twist. The balanced acidity contributes to a complex, lingering finish. serve between 10-12 C. ALC.13.5%. Stellenbosch.
This image is the second retail wine shop shelf talker. This white wine is from Argentina. Called Zolo Torrontes Estate Grown Mendoza 2018. This bottle cost $19.99. The appellation is Mendoza. The wine type is still. The aromas are dedicated and intense where tropical fruit, jasmine flower are predominant.
I visited the Carnegie Spirits and Wine, which located at 7th Ave and West 54 Street. It is a small establishment, so it was difficult to walk around without bumping into bottles. I asked an old gentleman that was near the register if I can take notes and pictures of some wines. I handed him my assignment sheet. He allowed it showing no interest. While I was looking for red wine, white wine and a bottle of sparkling wine. The shelf talker is a written description of a chosen wine that informs customers of the origin and grape varity.
I was impressed that the bottles had no dust a good presentation for sales. There have been other times that I have witnessed duct coating the wine and liquor bottles on store shelves. I would recommend this store because I took the necessary time to gather information and wasn’t rushed out. But I would have liked the old gentlemen to have approached me for any assistance. There were a lot of bottles from Spain, Spanish Chile, and France. They were categorized by grape variety such as Chardonnay, Burgundy, Pino Noir, and Cabernet Sauvignon. I would visit this shop if I was in the area more often.
The second location I visited was near 55th street called Wine & Spirits in midtown manhattan.This store had a lot of space to walk through and approached someone by the register if I can complete my assignment. So, I went around taking pictures and notes but was unable to ask specific questions. Unfortunately, I felt because I was not a customer I was rushed to get this assignment done and leave.
I would not recommend this store to any of my classmates. Once I left the store, I notice a “help- wanted” sign on the window which made me think that they just want someone to work there and not caring too much about customer service. It said a lot about this place just by me being there for a few minutes.
First impressions can never be remade. Comparing two experiences makes downfalls even more recognizable.
I like how you thoroughly explained the clear differences between the two shops
the fact that you saw the immediate differences in the second shop is very helpful for me. and hopefully the next person has a more positive experience with that shop.
Good work on visiting two wine stores. I love that you provide a difference in your experience. Also, we have the same red wine from Spain.
I like how your wines were well described in each photo. I would love to try that Sparkling wine from Italy. As I saw that specific wine, it got my attention right away!