Yamir Nivar

HMGT 2402

Karen Goodland

Retail Beverage Shop

This is the front of the winery, which is one of the biggest in the area.

I live in Washington Heights for that reason I decided to go to a winery that I frequently go, which is PJ Wine, 4898 Broadway, nr. 204^th St. Therefore, I used this place for the retail shop analysis, which was a assignment that I enjoyed a lot and at the same time learned many things within the wine industry. I was able to speak with one the supervisor who name is Tom, he is the one that is in charge to explain about each category of wines in the store. I noticed that they majority of wines they sell are from Latin America and Spain, they have a huge shelf from Spain. Tom was able to tell me which are the wines that they sell the most which Wines from Spain are, I also asked him a couple of questions about wines from France and he was able to recognize and tell me each of the wines region in France such as Alsace, Burgundy etc. They are very affordable prices for customers especially on wines from Latin America such as Chile, and Argentina. The shelf that I enjoy the most was the Toros shelf (Wines from Spain).

Red wine of a region I did not know they made wine, which is Uruguay. I was surprised because I really never thought that Uruguay was a wine maker country. However, I taste this wine ad it was gorgeous

A huge variety of red wines from Spain from the Toros Shelf, the store really offers a great variety of Spain wines especially from the wine region Rioja (Gran Reserva).

In the sparkling wines shelf the French sparkling wine are predominant, but one that caught my attention was a sparkling wine from Italy Prosecco Rustico.

For the Retail Beverage Shop Analysis I went to Astor Wine and Spirits, located 399 Lafayette Street. I’ve never visited a winery before so this was going to be my first time and I was really excited. Upon my arrival, I noticed the decor, outside is a red flag with their name on it. It really catches your eyes. I wasn’t the only one walking in multiple people behind me walked in as well. I first browsed around and then went to speak with the store employee. I asked them how exactly are the wines organized since there is such a vast collection of multiple wines. It’s set up by country, then region, and last but not least the grape variety. Within each section each wine are priced at different expenses. The cheaper wines (but not cheap in quality) are on the bottom and as you work your way up the prices get higher. The company has 25 distributors and they work with the distributor strictly made for New York which makes sense. There’s many sections within the store and it is displayed by a circular sign above the section of each wine giving you information about the wines there. What amazed me was that there was a tasting area. I believe that’s a great idea because it gives the customer a chance to taste a new wine before buying and not liking it in the end. A huge wine shop like this should have a reason to be up and standing for as long as they have and I was told it was because of their great customer service (just like any other place, not just wine). They try not to cater and support big wine company or distributors, but instead try to support the smaller companies, which i think is great. Another thing they do is send emails to their customers about their wines. I was really surprised finding out the types of wine that came out of Mexico and I was able to go to the section and take a look. Mexico made red wine and that’s their specialty I was told. Overall, I enjoyed the experience and I would definitely visit and buy wine when I become of age from Astor Wine and Spirits. 

RedWine From Region I Did Not Know Made Wine . Mexico

Sparkling wine Not From France

Red Wine From Spain

Shelf Talker