Poetry in Advertising

 

Being currently enrolled in a poetry class and having many discussions about poetry during class and through our online blogs, i’ve begun to wonder why poetry is not more widely used in advertising. ¬†From what it seems, the only things that i have found which remotely resemble a form of poetic advertising are all fundraiser campaigning.
I can understand that using poetry can help with gaining emotional support and awareness for fundraising, however it may also be effective to use poetic advertising for products, events, or even recruitment.  Using poetry in advertising can help stimulate a prospective buyers mind, or even leave a lasting impression on a person, much like a catchy jingle.
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4 Responses to Poetry in Advertising

  1. emily says:

    I agree with your statement. Poetry does leave a lasting impression. Which brings me to music. The majority of music has words in it and 99% of the time it rhymes and its repetitive; therefore, music is spoken poetry. In my opinion, I think music is a form of advertising. It is basically, selling yourself. The music you advertise leaves an impression on people which makes them buy whatever has your name on it.

  2. famuel13 says:

    Well I believe poetry is already advertised everywhere. I don’t really know if you mean “literary poetry” or some other form of written poetry. It really depends on your own definition of poetry. I see poetry in bricks, so I guess my perception is different. If you mean literary poetry, then I sort of see what you mean. It probably is already used in commercials and magazines as well as online sites and stores. Music lyrics are a form of poetry, as well as billboards with rhyming words. It just all depends on where you see “poetry” and what it means to you.

  3. ashleygp says:

    I definitely think that poetry is used in advertising. I see poetry in those catchy jingles you mentioned. I also see it being used in commercials and magazine ads. I will admit that there is an insufficient amount of literary advertising of poetry. I guess people may not know how to utilize it in a way that will increase revenue and be memorable to the public.

  4. Prof. Gold says:

    One of the subjects this post brings up is “what is poetry?” Famuel’s response above, with it’s delineation of “literary poetry” is provocative. What other kinds of poetry are out there? Can an image or a photography be poetry? Does advertising devalue poetry?

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