The color of thought has introduced us to the role emotion plays in poetry. Our minds and body react to poetry bringing forward a wide range of emotion. The chapter discusses how it’s possible to have predispositions to certain emotion. The term the author used to describe such a phenomen is Archetypal image. A term for those images that affect us in a more powerful way than any other experience; some example of these can be birth of an infant, death, love and guilt. These emotions move us because of their importance throughout history. Perhaps within poetry itself we can experience those emotions. Although we are yet unable to describe emotion, we know what it does feel like and how those feelings influences our lives.